Ellen's comments

Want to direct anyone interested to the app page on Facebook: <a target='_blank' href=' http://www.facebook.com/apps/application.php?id=4079843427 '>["http://www.face...</a> People are building amazing Lists. We're loving the content, the creativity and all we're learning from watching our user community grow.
on 222do

Hey, everyone--we're really looking forward to talking with the Newsroom team at Vator.TV tomorrow. Thanks for all of the support and good feedback...especially from those of you who have used Lists. We'll keep you posted on how things go on Friday. Cheers and much appreciation 'til then...Ellen & Sajjad
on 222do

Big week...catching up after the Business Remix workshop (which Sajjad and I led last week) and then getting a few rough edges smoothed out on Lists. It's been great to watch how people used it over the long weekend. We had a real flurry of "Wish List" building...lots of cool stuff on people's Profiles!...and a couple of very active Lists being built by large groups of people. Please "Friend" me on Facebook if you're there...and let me know if I can send the app your way. It's working really well.
on 222do

Thanks, Meliza...it's exciting to get this support and have people respond to our product. We're having some great things happen with it on Facebook, too. There seems to be a desire for people to consolidate certain "everyday" functions on the social netorks they use, and we're seeing people start to do that with Lists. It's cool, too, when people work together on Lists--they can share them and join in managing the results. Thank you to all who have taken the time to watch and who have supported us with their vote. Cheers; many thanks...Ellen
on Leading the SDForum competition: 222do

Our Facebook app is steadily proving that list-building leads to transactions in social environments. We have added three iron-clad advisors, secured a small seed round to get us to the next proof of concept, and have just sent an overview to Target Corporation for further discussion. It's wild to be on this ride but--like any start-up--want even more momentum to speed our steps. Happy to answer any questions or tell you more. Thanks, Ellen
on 222do

Great news: proven entrepreneur Sajjad Jaffer has aligned with 222do as Co-Founder. Please read his full bio in our profile under "Management Bios." Thank you, Ellen
on 222do

Since filming this intro, we've soft-launched our app on Facebook and currently have 124 users...a small start, but we have kept it very quiet as we've continued to work on the back story and the business idea. We are watching the app closely and have noticed that daily usage is quite high, especially when compared with "entertainment" apps. We're getting some good user input and I'm personall engaging all of our early adopters in conversation to learn more about how they found it and what they're using "Lists" for. I'll check back here daily, so please let me know if you have any questions about Lists or 222do. best, Ellen
on 222do