MediaMojos News Bites


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Google Search That Leads to Brand Marketing - A year ago, Google introduced a smartphone application that lets users take photos of objects and get search results in return. http://www.nytimes.com/2010/11/16/business/media/16adco.html?_r=1&ref=technology on November 16
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Digital Hollywood Blurs The Mobile Lines The distinctions between televisions, computers, smartphones and tablets are evaporating. And when it comes to how consumers use them, and what consumers want from them, those boundaries are fading too. http://tinyurl.com/33tgxl5 on November 11
Thumbs_up_green LaTonya Higgins liked this update
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The U.S. wireless data market is on track to surpass $54 billion in 2010, with third-quarter data revenue up 25% from a year ago - http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=139081 on November 08
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4% of online Americans use location-based services - http://pewinternet.org/Reports/2010/Location-based-services.aspx on November 05
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2005-2010: the key dates in mobile content. A chronology of the industry's era-defining events reported during the print era of Mobile Entertainment. Start arguing now. http://tinyurl.com/2dhf23h on November 02
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Six Ad Verticals Show Triple Digit Growth in Mobile Campaigns - So, maybe you could call it a double / triple / triple or something like the 8th inning of the series last night. http://www.digidaydaily.com/stories/six-ad-verticals-show-triple-digit-growth-in-mobile-campaigns-yoy/ on October 29
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4 Winning Strategies for Social Media Optimization http://mashable.com/2010/10/22/social-media-optimization/ on October 23
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Follow Touro University Worldwide on FaceBook, Twitter,YouTube & more! http://www.facebook.com/TouroUniversityWorldwide. Neil Stiles, President of Variety & Alisa Weinstein, CMO of TUW on "e-Learning for Executives" at Digital Hollywood http://www.youtube.com/watch?v=xc1L6S5t4OU on October 22
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A new project from the association of 5,000 CMOs -called "Engage at every stage" is exploring ways in which mobile can be used by brands in a new model they are calling "Mobile Relationship Marketing." http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=137955 on October 21
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State of the Internet: Mobile Web’s Explosive Growth - The demand for mobile Internet (and its subset, mobile web) is upending all expectations and predictions. http://gigaom.com/2010/10/19/state-of-the-internet-mobile-web%E2%80%99s-explosive-growth/ on October 20
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The Fuel: Social Media is The GenY Megaphone - Once upon a time, not so long ago, brands reached mass audiences through just a handful of TV shows on less than a handful of.... http://www.digidaydaily.com/stories/the-fuel-social-media-is-the-geny-megaphone/ on October 18
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Y U Luv Texts, H8 Calls : We Want to Reach Others But Not to Be Interrupted - Behind the texting explosion is a fundamental shift in how we view our mobile devices. That they are phones is increasingly beside the point. http://tinyurl.com/mediamojos55 on October 15
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Mobile Virtual Goods Generate 4X More Revenue Than Ads: Mobile virtual goods accounted for 80 percent of revenue from iOS apps in September, far outpacing advertising, according to new data from analytics firm Flurry. http://tinyurl.com/mediamojos54 on October 15
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Following The Crowd: . A new study by none other than Oxford University shows that consumers are more likely to take up a product if they see that it is already very popular. However... http://www.digidaydaily.com/stories/digital-content-today-following-the-crowd/ on October 12
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Digital marketing is at a dangerous crossroads. Brian Fetherstonhaugh, CEO of OgilvyOne Worldwide, explains how a perception revolution could save the industry from going on the highway to hell. http://www.imediaconnection.com/content/27673.asp on October 12
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5 Questions With: What We’ve Learned After 6 Months - what have we ended up with? We have 25 great articles showcasing some of new media’s biggest players, sounding off on the biggest issues facing this industry. http://tinyurl.com/mediamojos52 on October 11
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Americans are tops when it comes to social networking on mobile devices, according to a new study by comScore comparing mobile content use in the U.S., Japan and Europe http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=137275 on October 08
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Geolocation Services: Find a Smartphone, Find a Customer - Geolocation services have become an increasingly important marketing tool for small businesses, especially those that depend on customer traffic like restaurants, retailers and bars. http://tinyurl.com/mediamojos51 on October 07
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Cell phone growth up 5 percent; The number of the devices in the U.S. up 5 percent to 292.8 million cell phones in June 2010 compared to the same month last year. http://voices.washingtonpost.com/posttech/2010/10/ctia_cell_phone_growth_up_5_pe.html on October 07
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Internet Keeps Growing! Traffic up 62% in 2010 - Whether it’s Hulu, or 85 million-plus daily tweets or millions of photos being uploaded to Facebook, Internet traffic keeps growing and growing. http://gigaom.com/2010/10/06/internet-keeps-growing-traffic-up-62-in-2010/ on October 06
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Google TV Signs Up Media, Web Firms - Internet Giant Says CNBC, Amazon.com Will Offer Content for New Service; Logitech Set to Unveil Set-Top Box. http://online.wsj.com/article/SB10001424052748704631504575532040437065102.html?mod=WSJ_newsreel_technology on October 05
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Casinos Now See Online Gambling as a Better Bet - Many of the country’s largest casinos, long opposed to gambling games like poker on the Internet, are now having second thoughts. http://www.nytimes.com/2010/10/04/business/04gambling.html?_r=1&ref=technology on October 05
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When You Wish Upon Two (Web) Stars: CEO Bob Iger Talks About the Next Digital Direction for Disney - Yesterday, after Disney named two longtime Internet execs–Playdom’s John Pleasants and Jimmy Pitaro of Yahoo–as co-presidents of its Internet unit..http://tinyurl.com/mediamojos50 on October 04
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The Top 10 Most Watched Web Series, August 2010 - http://mashable.com/2010/09/30/top-10-web-series-august/ on September 30
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A new study by Nielsen about mobile device users revealed some interesting statistics about Apple iPad owners. http://www.nytimes.com/external/gigaom/2010/09/29/29gigaom-nielsen-ipad-owners-younger-more-receptive-of-ads-14533.html?ref=technology on September 30
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InformationWeek 500: 20 Great Ideas To Steal 20 Great Ideas To "Steal" from our pals at Redfish Media and others -- InformationWeek 500: 20 Great Ideas To Steal. Could your company use a few extra bright ideas? http://tinyurl.com/24pzyzt on September 29
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David Kenny president of Akamai, believes those in media and marketing underappreciate the speed of change driven by faster and more powerful digital content delivery. http://www.realtimeadvertisingweek.com/ on September 29
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How Popular Is the iPhone, Really? When it comes to tech news coverage, sometimes it seems like Apple is the biggest phone manufacturer in the world. While it is true that the iPhone is a very popular smartphone...http://mashable.com/2010/09/29/popular-iphone-infographic/ on September 29
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The Company announced Nielsen Online Campaign Ratings, on Monday a service that will provide online advertising metrics comparable to the Nielsen's television ratings. http://mediadecoder.blogs.nytimes.com/2010/09/27/nielsen-unveils-new-ad-measurement-product/?ref=media on September 28
Thumbs_up_green Kristin Karaoglu liked this update