Is That Odd, Inc News Bites

There should be a measure for daily start up output. We get so much done that a single start up day *seems* to = one week for a "normal" company. But how to compare? We need a metric. So today for us 2 new biz dev moves, 2 networkings & 1 big deal follow up. I love Mondays. on March 21

Does your start up have a theme song? What gets you pumped up for your day? http://isthatodd.com/oddstracts/eminem-has-been-pumping-me-up-theme-songs . Bambi - that should be a profile requirement :-) on March 15

Love "Pandora surviving on 12 maxed credit cards". I've been there a few times. It forces you to be hyper diligent with how you choose to spend each dollar. Be deliberate and believe. Skin in the game = that's what we start up folk sign up for! Now for my huge to do list .... on March 14

Pretty cool hanging out in NY with valley stars like Ellie Cachette this week. Then meetings with beauty brands. Best of both worlds! I love the NY energy and being able to talk as fast as you want because NY has some of the best marketers in the world. Is That Odd? on March 11

Nikki (our mkt mgr) & I are making the rounds today in NYC. A little biz dev, a little press = should be a fun, productive day. Hot sample news in our space: Kleenex shipped 1m samples for a big win: http://adage.com/article/news/social-sampling-scores-big-kleenex/149272/ on March 08

Jay Jamison is right: focus on customer & partner relationships. Love your value chain, help them be successful and your success will follow. Is That Odd is so grateful for its partners! Big month ahead, i will try to share more. cheers, cindy on March 04

One of my all time fav marketing gurus Al Ries basically explaining Is That Odd's market opportunity (no, he doesn't know us *yet*) in this article "Retail America is Having a Big Sale - for how long?" at http://adage.com/columns/article?article_id=148669 on February 09

Amazing to me how different this week is from last week: www.IsThatOdd.com is a *real* consumer facing site this week! Launch is a magical time only us start-up folk can truly appreciate. It is what makes me hum "I'll sleep when i'm dead" Until Splash, Cindy on January 25

Sweet review by Bella Dawn http://www.youtube.com/watch?v=FZlWxQu-pec. We had an amazing night! Met all of the top beauty brands. NY we have to go home for a bit but we'll be back in 2-3 weeks to add you awesome brands to our platform. over and out, cindy on January 20

Big day for us! IsThatOdd.com's Sample Shop is LIVE! And we issued our press release: http://www.businesswire.com/news/home/20110120005463/en/IsThatOdd.com-Launches-Social-Media-Website-Geared-Women . Thanks for cheering us on. Best, Cindy on January 20

Big unveiling of our Sample Shop on www.IsThatOdd.com this week. Q: Can any of the tech sisters out there recommend VCs we should approach? We are ready for Series A. Thanks for any suggestions. See you all at Splash. Should be a fun party! on January 16

I noticed some reminders this week about how being upprepared with thoughtful comments can weaken your positioning: a) Dennis Crowley's multiple explanations for what FourSquare is and b) Windows Phone 7 avoidance on sales. Start up CEOs, do your PR preparation thoroughly. on December 09

Back from TDay! We will be a bit quiet until January. Much work to do and partners to integrate. We are enjoying the Groupon rumors and the attention that brings to connecting online consumers with retail behaviors. on November 30

We met some amazing CEOs yesterday who are leading companies we all will be hearing about in the coming years. We had a great time and enjoyed presenting. I think you all liked us :-) Let's all keep cheering for each other. Best, Cindy on November 19

We just found out we ARE going to be not just attending AMPLIFY but competing. Go ITO!!!!! on November 17

Thank you for your support! From the popular vote we landed 10th out of 61 companies. Unfortunuately we did not make it the final 14 based on the 4 judges that voted. We're still going to the event though! Thank you so much for voting for us! Next time! Best, Cindy Engstrom on November 16