Technorati Media News Bites

"Sign of the Social Media Apocalypse": TV ads with Twitter profiles http://tinyurl.com/lxv9k4 on July 30

Regarding My Quote in the NYT - A Little Context Last week, I was quoted in a New York Times article "Blogs Falling in an Empty Forest". The article missed the point about blogs: that they're now a legitimate publishing medium with a huge audience. http://tinyurl.com/m2mo8k on June 11

The FTC steps into the social media fray: so what do we do now? It seems we in the ad industry are not the only ones noticing the increase in paid blogging... http://bit.ly/12u4al on May 19

We've just posted the Technorati Attention Index - the top 50 mainstream sites influential with bloggers: YouTube, NYT dominate: http://bit.ly/c9ngy on May 15

Last week, we grew in comScore's audience rankings as one of the 10 Fastest Gaining Properties in March to become the 3rd largest blog property in the US. In doing so, we also became the 6th largest "Conversational Media" property in the US. http://tinyurl.com/dakb7z on May 04

Today, we’ve launched a full redesign of BlogCritics.org, a community combining the best of citizen journalism with the news exclusives and content standards of a fully edited media property. http://tinyurl.com/df6l7t on April 28

While preparing for a panel at Ad:Tech last week, Steve Rubel sent some questions - one of the questions raised an observation near and dear to my heart: the fragmentation of the content experience on the Internet, the proverbial rise of "the long tail". http://tinyurl.com/df4whq on April 27

comScore has released March 2009 audience measurements, and I’m psyched to report that according to their reports, Technorati Media has climbed to the #3 ranked US blog media property. http://tinyurl.com/dbdbtg on April 20

Why Brand Ads & Premium Sites Won't Go Away: Last week, I wrote that online advertising was undergoing a massive shift - from media properties to targeting consumers wherever they are. Here, a contradiction: brand ads & premium properties WON'T go away. http://tinyurl.com/cmqd2q on April 15

The Technorati Attention Index: Here are the top sites with highest number of blogs linking to them in the past 30 days. Blogger attention to mainstream media is largely news driven – so you’ll see a lot more movement here than with Technorati Authority. http://tinyurl.com/dcjwxt on April 08

Buying and Selling Online Advertising The focus of online advertising is shifting from specifically targeting web properties to reach audiences to using technology to simply bypass expensively packaged web properties and target the audience directly. http://tinyurl.com/de2kqu on April 07