Transforming online ad industry Startup/business
California,
United States
http://www.nebuad.com
A transformation is occurring in the online advertising market, and
NebuAd is leading the way with the industry’s first consumer-centric
behavioral targeting network. As the US online advertising marketing
grows to exceed $25 billion in 2010, all players in the ecosystem are
striving to improve results and generate more revenue.
Through
its unique technology and methodology, industry expertise, and ISP
partnerships, NebuAd is leading the industry to a new level of
advertising effectiveness. NebuAd combines web-wide consumer activity
data with reach into any site on the Internet. The result is vastly
more data and relevance than existing solutions that are limited to one
network or site.
According to Adweek:
One of the more promising new avenues involves the collection of
additional data about consumers. NebuAd, which is backed by $30 million
in venture financing, is one of a few companies striking deals with
Internet service providers to track users across all their Web
activities, including search.