Location:
139 Columbia St ,
Brookline, Massachusetts 02446,
United States
Founded in: 2007 Stage: Beta (public testing) Number of employees: 1-5 Completed funding: Self-Funded Profitable year: 2009 Investor names: Ben Saur, Elise Melvin Short URL:http://vator.tv/c/c4b
Profile creation: September 08, 2008 Last updated: April 12, 2009
Using innovative and intuitive searching methods, visitors to the Recipe Key website are able to quickly find recipes that match their tastes and dietary restrictions. When a user has multiple miscellaneous ingredients, that user can input the ingredients into Recipe Key and Recipe Key will give the user a listing of recipes to make based on the user's ingredients, tastes, and dietary restrictions. Recipe Key expands on the traditional cookbook format by offering multimedia content to aid and guide users throughout the cooking process.
Working on a new improved Browse Page on Recipe Key today. Look for the update soon. Making a Vegetable Lasagna for dinner tonight: http://recipekey.com/r/2zp9y
on March 10
We are hard at work adding recipes to the site! I am making this Grilled Shrimp with Mango and Jalapeno Salsa for dinner: http://recipekey.com/r/hn3c4
on February 24
We have released the latest version of Recipe Key today. We have moved Ingredient Match to the front page and added the ability to select ingredients from "starter kits" based on your lifestyle. Register and check out Foodspirations. Check it out at: http://www.recipekey.com/
on February 10
We're taking a step back and evaluating our whole business strategy, long-term goals, and visions for Recipe Key! Soon we'll be updating our business plan with our current vision for the Company. These are exciting times! We're also making these: http://recipekey.com/r/t4s8h
on February 06
The Recipe Key business is based upon a combination of a traditional and non-traditional business model. Recipe Key's foundation is an Internet advertising business model and will offer full featured services to the general public at no cost, while offering space to advertisers on a variable cost program. Unconventional for a recipe website, Recipe Key aims to partner with online & traditional grocery stores to provide users with an up-to-date digital pantry, coupons, and featured recipes using weekly grocery store specials.
Recipe Key's competitive advantage over its industry peers comes from its stronger, more effective use of technology. Recipe Key has kept up to date with the current technology trends and is a leader in this field. Another piece of Recipe Key's competitive advantage comes from the website's push to become the first to the market in regards to grocery store partnerships. As the first of its industry peers to push for these types of collaborations, Recipe Key will maintain the largest user base. Overall, Recipe Key's innovative and user friendly interface will provide the website with a strong competitive advantage over its industry peers.
Ben Saur is the founder and CEO of Recipe Key. Ben
is a 2006 graduate of Rensselaer Polytechnic Institute with a Bachelors of
Science in Information Technology. Ben previously worked for Ernst
& Young as an Information Technology Auditor specializing in non-audit
advisory work. Currently, Ben is working towards his MBA at Babson College.
Elise Melvin is the co-founder and CFO of Recipe
Key. Elise is a 2006 graduate of Boston College with
a Bachelor’s degree in Accounting and Latin American Studies. She
received her Masters in Accounting from
Boston College in 2007. As a
CPA, she currently works for Ernst & Young doing audit work for both public
and private companies.
During 2007, Recipe Key filed for a provisional patent to protect its unique graphical searching technology used in the "Ingredient Match" feature on the website. As the technology is honed and further developed, Recipe Key plans to file for additional patent protection.
All of the recipes used on Recipe Key are public domain and are not covered by copyright laws.
Massachusetts,
United States
Third place in AlwaysOn/Vator Silicon Valley competition
First place in College Mogul and Vator.tv Challenge
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