Location:
7 via Vittorio pl ,
Henderson, Nevada 89011,
United States
Founded in: 2007 Stage: Revenue generating Number of employees: 6-15 Completed funding: Self-Funded Profitable year: 2009 Short URL:http://vator.tv/c/4e3
Profile creation: February 08, 2008 Last updated: November 20, 2009
Categories
Entertainment and Digital Media, Internet Web 2.0, Lifestyle and Travel
GIFTVENTURE: Wrap your gift in adventure Startup/business
Nevada,
United States
http://www.giftventure.com
We have re-invented gift giving. Giftventure is a personal treasure hunt. A child receives personal
letters from a fantasy character that lead to a gift you hide.
When the gift is discovered, it is no longer just a present; it is a
well-deserved reward at the end of an exciting and educational journey!
The company is an opportunity to build a scalable, protectable, high-margin, and viral entertainment services company as the first mover around a new product category called Giftventure. The company uses proven technologies in a patent-pending manner to address a new market ($2.2B) that is comparable to the greeting card industry ($10B). There are numerous expansion opportunities as well, such gift bundling (e.g., partner with Amazon), merchandizing (e.g., custom wrapping paper and lunch boxes), corporate promotions, children’s destination web site and international development.
Giftventure Studios earns money by selling Giftventure products and services on its web site. Prices range from $15 to $30. All printing, stuffing, and mailing is outsourced to 3rd-party printers at a 80% gross margin dramatically reducing capital requirements. Recent innovations in printing technology have proven this to be an effective model. The Giftventure concept is an extremely profitable model requiring a modest capital base for operational expenses. The team behind the company is highly skilled and currently responsible for creating new products and vertical market integration. The team outsources all labor- and capital-intensive portions of the business to 3rd-party vendors.
Giftventure has core intellectual property: pending patents, trademarks, and copyrights. As the first mover into a new space, the company has the opportunity to tie up key distribution, e-commerce, and content relationships before other entrants gain traction. Also, the company has started to build the brand of “Giftventure” as the de facto name for this space - just like you “Google for something” you might “send a Giftventure.” Our technology can be licensed by anyone for a fee. The emergence of a large competitor will validate our business model and create strategic partnerships for licensing our technology. The patent-pending algorithm that allows for dynamic creation of the adventures and outsourcing of their production is designed to support multiple vendors’ content. The team designed the business model so that competition will directly lead to an exit opportunity. The market is large enough to support a stand alone brick-and-mortar company as well.
• Steve Mock, Founder and CEO. 15 years experience launching venture-backed businesses. BA High Distinction, University of Michigan. • Angel Kuo, Producer of Giftventure. 10 years experience in web design, illustration, teaching, and publishing. Bachelor of Fine Arts in Illustration, Parsons School of Design. • Bruce Maxwell, Interim CFO Key advisory board members include former BoD of Leapfrog (NASDAQ: LF), a leading Hallmark greeting card content licensor, a TV broadcast specialist or children’s content (Turner Learning (CNN), Hanna-Barbera)
Steve: I noticed that you only have 1 person following your company yet you have a big fan base, if the votes in the Babson competition are any measure. If all those people who voted also followed your company, they will get a feed of all the adds/edits/comments to your vator profile. I'd encourage your fans to follow you here. Plus, you can make one announcement (or a stream of them) and they can automatically see it as a feed. I"m now following your company. so i'm looking forwad to the updates!
John, thank you for the question. In our extensive user testing, we've seen kids do Giftventures over and over again even once they realize it is a game. We have data that shows repeat usage being very high. The best analogy is kids like to read the same book or watch the same video over and over again. They certainly know what is going to happen, but they love it anyway. We have different adventures with different content. They can do Giftventure over and over again and never have a story or puzzle repeat itself.
I thought this was a great idea and got it for my nephew last year. Only issue is that he has a form of autism... he was wandering around my sister's house bent out of shape that an elf stole his present. My sister had to calm him down and let him know it was his job to get it back. Well, he helped out and got the gift back, but then after christmas he was wandering around the house making comments about the bad elf. I have to say, it worked out better than I could imagine.
Interesting idea. I have to say its different and a great idea to engage with your kids.
How do you attract repeat customers? Wouldnt one kid catch on to what is going on after the first adventure? Not to mention the siblings see it and may also catch on.
Nevada,
United States
I like this update!
Follow Giftventure.com on Vator.tv
I"m now following your company. so i'm looking forwad to the updates!
How do you attract repeat customers? Wouldnt one kid catch on to what is going on after the first adventure? Not to mention the siblings see it and may also catch on.