Finroo is a high-end apparel company enabling fashion conscious consumers to purchase limited edition clothing designed by a worldwide network of graphic artists.  Our online platform gives consumers access to thousands of designs and enables artists to increase visibility and sell their work as wearable art.

The custom online apparel market is in its early stage with little differentiation between competitors.  With Finroo’s limited edition branding, high quality products and top tier artists, customers will see no reason to spend their money elsewhere.  Recognizing the importance of branding and buzz, Finroo has already demonstrated its appeal to influence leaders in its target market with articles in internet publications like Thrillist (300K monthly hits), Clothingwire and T shirt Magazine (8k monthly hits each).  Our first product is a limited edition Bamboo shirt which has its actual number of print inside the shirt.

Finroo allows artists to upload artwork for consumers to purchase.  Once a consumer purchases a product, a $4 commission is given to the artists, $1 is written off to the charity and the remainder is our profit minus our COGS.  All products are made to order and we print on demand.

Our go to market strategy has been targeting two groups, artists and consumers.  Artists are given all the tools for self promotion and consumers are targeted through:

1) Blog/PR/newsletters buzz – Finroo has seen a positive ROI in any newsletter mention and positive traffic and sales from blog referrals.  We are currently contacting Bloggers to work in paid advertising and contest sponsoring.

2)  Affiliate resellers – Finroo has seen a spike in traffic as we use our affiliate program.  Incentives and tools are in place to make this a profitable sales arm.

3)  Artists self promotion – In addition to purse amount given to artists as a form of compensation, we update and educate our talent pool weekly.

4)  Accessing targeted demographics through the use of collaborations and promotions – By creating targeted co-marketed events, we have seen an influx of users as well as sales.

Our technology is embedded in the structure and design of our website.  We give users an unmatched user experience, optimized through an open feedback loop during our beta launch.  Automatically updating itself every hour, our real-time ranking system organizes each item by hits, votes, and purchases (with the highest in purchases), and the higher you are ranked in all three categories the better exposure on the site you are given.  This crowd sourcing methodology will give the absolute best products the exposure they deserve.  It will weed out bad products and because everything is on a limited edition basis, the lists will always refresh itself.  Buyers won’t have to search for products that are masterpieces; they have everything right at their buying fingertips.  

Finroo brands its products with two distinctive features.  All products are of high quality merchandise, and every product that leaves our company will be labeled with the actual number in its limited edition cycle.  We protect this brand through touch (the feel of our products), sight (the quality of our designs), and sound (the noise we make through the efforts of all interested parties {Our worldwide network of artists, members, and team})

• Ronnie Habibian October 30, 2009

  My finroo T-shirts are easily the best t-shirts I own. Not only are they the most affordable given the material that the artwork is printed on, they are by far the most comforable and the only t-shirts that get hung up in my closet. I get endless compliments every time I wear my finroo t-shirts on the quality, artwork and most importantly, the idea of Finroo as a company.