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Tracy Isacke
20 Splash Points
88 followers
5 companies followed
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Tracy Isacke

Keen to identify and evaluate strategic investment opportunities for Telefónica Digital, as well as representing the organization in Silicon Valley with a team in Europe and Israel.

Saratoga, California, United States
Accredited investor
Member since September 10, 2012
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A native of the UK living here in California for the last 2 years. I came here following the acquisition of Jajah for Telefonica. My role is now focused on finding new investment opportunities for Telefonica Digital where we have operations in 25 countries and 300m customers globally. I live in the bay area with my husband and the youngest of our 5 children. Quote_down
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Investor interests
Type of investor Early stage VC
Typical investment size $1M - $2.5M
Typical investments in a year 6
Investments partners Sequoia, Intel, NEA
Categories of interest
Credentials Accredited Investor

I am a(n):

Investor

My favorite startups:

Personally I love Fab.com, Etsy, Pinterest and service sites like AirBnB and DogVacay which have been very useful to me!

What's most frustrating and rewarding about entrepreneurship/innovation?

Most rewarding is the freshness of ideas and total belief that this is the next big thing – and some of them will be! Frustrating is when it takes too long to understand the proposition because the message is not clear.

What's the No. 1 mistake entrepreneurs make?

Explaining a proposition in technical speak without talking about the problem it solves!

As an investor when looking at entrepreneurs my lessons learned ar

-Lessons as an investor that might help entrepreneurs
-Have a really clear elevator pitch about what you do - it has to be easy to understand for everyone
-The team is the company and makes or breaks decisions – one standout person always makes a great impression
-When information is easy to get at it simplifies the investment process – having the house in order is good practice.

Full bio

Working for Telefonica since 2006 running the Enterprise Sales team in UK and then developing new business opportunities - resulting in the acquisition of Jajah, a VOIP company based here in Silicon Valley. 

Previous experience in a CRM start up with Bessemer as lead investors and ultimate successful exit to Pitney Bowes. Prior experience at Xerox in a variety of roles including UK board director in Sales and Marketing.