Susan K Rits

Susan K Rits


Personal blog: http://susanrits.tumblr.com/
Redowood City, California, United States
Member since December 05, 2009
44 Splash Points
1 comment
67 followers
1 vote
9 thumbs up
18 companies followed
Following Followers

View all »

About Susan K
Activities
Company profile(s)
Following
Education
2005 Brooklyn Law School , JD , Juris Doctorate
1994 California State University, Chico , MA , Creative Writing
1992 Whitman College , BA , Anthropology/Design

I am a(n):

Entrepreneur

Companies I've founded or co-founded:
Companies I work or worked for:
If you are an entrepreneur, why?

I wanted to shop TV shows.

My favorite startups:

Reputation Defender, Mint, Zazum

What's most frustrating and rewarding about entrepreneurship/innovation?

Frustrating: People that think they know more about this business than I do after spending five minutes thinking about it. Rewarding: that ah-hah moment when someone sees the technology work for the first time and suddenly "gets" it.

What's the No. 1 mistake entrepreneurs make?

The No. 1 mistake entrepreneurs make is not doing what they can with what they have, right now.

What are the top three lessons you've learned as an entrepreneur?

Never hold a business meeting in a restaurant (you'll end up paying). Figure out who's buying and who's selling before going into a meeting. Just keep going--never give up.

Why am I still doing this?

It's the only thing that has kept me completely engrossed--I've never once been bored with this company.

Full bio

Susan has spent 18 years in user experience and interaction design for media and advertising companies in New York, including designing websites for CNN, ABC, FOX and Time Warner, and Google Help. She has a JD in intellectual property law.

Susan has spent 18 years in user experience and interaction design for media and advertising companies in New York, including designing websites for CNN, ABC, FOX and Time Warner. She was most recently the lead user experience designer for the customer relationship management teams of AdWords, AdSense and Google Help. She has a JD in intellectual property law.