Stephanie Worthington, CTSM

It’s my job to find sales prospects, provide them the right information at the right time, and ensure that the sales team has the tools they need to qualify and close. I am an expert at lead generation campaigns and demand generation programs: nurturing, list building, marketing automation implementation and management, email, direct mail, field marketing, trade shows, user conferences, webinars, corporate website overhaul and maintenance, collateral creation, EMEA/AUNZ market entry, SEO, PPC/SEM, social media, public relations, team building, mentoring, vendor management, and budget planning/tracking. B2B marketing is my passion and I describe my work style as an effective, hands-on, confident, creative, team player with a direct communication style and extrovert personality. I want to work for a company that has a solid product/service that I believe in and can offer a collaborative, silly, trusting, focused start-up environment with other like-minded people who have a sense of humor and killer business instinct. Specialties/Industries/Tools: ~ Enterprise-class software ~ Hardware and Networking solutions ~ Marketing and sales automation (Salesforce.com, Eloqua, Marketo) ~ Field marketing ~ Partner marketing ~ Building high-impact teams ~ Developing marketing operations that scale ~ Closed-loop sales and marketing systems ~ Vendor selection and agency management ~ Lead generation programs and demand generation campaigns ~ SEO/SEM ~ Social media marketing ~ Corporate event and trade show strategy, production, and measurement ~ Webinar production ~ Metric reporting