Scott Hunley
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Scott Hunley

Scott has 15+ years of marketing experience. From managing agency clients to developing & implementing a marketing strategy for a top Domino’s franchise & tech start-up, Scott offers a broad insight into the world of marketing & advertising.

LinkedIn: https://www.linkedin.com/in/shunley/
Twitter: https://twitter.com/PayWithOper
Others: https://www.instagram.com/paywithoper/ https://www.facebook.com/paywithoper/
Member since August 31, 2016
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Education
2001 University of Missouri-Columbia (Mizzou) , BA , Journalism - Advertising Sequence

I am a(n):

Enthusiastic Marketing Professional, Pizza Marketing Guru, Avid Mountain Biker, Runner, Swimmer, Mizzou J-School Grad

Companies I work or worked for:
Full bio

Director of Marketing & Customer Acquisition

OPER (Order. Pay. Earn. Redeem.)
May 2015 – Present (2+ years) 911 Washington Ave. Suite 730 St. Louis, MO

-Assist with sales team on material, approach and training
-Develop and implement an effective and efficient customer acquisition strategy including print, digital, CRM, social media and guerilla marketing tactics - OPER acquired 8,000 users in 5 months within the St. Louis Mrkt.
-Manage all marketing material development and production
-Help manage OPER's business relationships
-Manage street team, plan and execute events
-Help assess OPER's app development and lead the customer feedback loop
-Coordinate goals and effective strategy between Sales and Customer Service teams
-Network on behalf of OPER to identify unique partnership and growth opportunities

Welcome to OPER FinalHD Web

Director of Marketing

MBR Management/Domino's Pizza
March 2007 – May 2015 (8 years 3 months)1428 North 13th St. St. Louis, MO 63106

-Manage two million dollar marketing budget of a 64 unit Domino’s Pizza franchise including managing all printed marketing materials, tracking, scheduling and evaluating marketing initiatives, report directly to Owner/President.
-Develop and execute yearly marketing plan including coordination and integration of local and national TV schedules with radio, direct mail and local store marketing initiatives, manage in-house direct mail facility and print shop
-Manage and negotiate vendor & sports sponsorships with local universities, professional sports teams and charitable organizations
-Track and evaluate marketing initiatives, prepare reports and present findings to Leadership Team

Sr. Marketing Coordinator

MBR Management Corporation/Domino's Pizza
October 2004 – March 2007 (2 years 6 months)

-Managed all direct mail projects, compiled and prepared direct mail databases, coordinated with vendors, store managers and USPS to order and produce direct mail pieces, designed, printed and proofed local store marketing collateral material 
-Managed multiple loyalty, secret shopper and incentive programs, coordinated and managed local store marketing events including on-site NASCAR appearances and minor-league baseball sponsorships
-Wrote advertising copy, press releases and field marketing material, coordinated marketing portion of manager bonus program, communicated marketing efforts to supervisors and staff

Account Coordinator

JWT Specialized Communications
November 2002 – September 2004 (1 year 11 months)

-Managed day-to-day client relations of multiple recruitment advertising accounts including Edward Jones, FedEx, AmerenUE, Gentiva Health Services and Pacific Gas & Electric 
-Coordinated all elements of weekly ad placement including media buying, trafficking and delivery of art work and resolution of billing issues across various media including web postings, magazines, trade journals, newspapers and specialty pubs 
-Wrote and proofed ad copy, graphic elements and layout of all ads

National Accounts Manager

The Maneater (Official Student Nespaper, University of Missouri-Columbia
May 2000 – December 2001 (1 year 8 months)

-Sold advertising space to national companies and media buying/advertising agencies, managed up to 20 national accounts per issue, managed client relations, maintained an established client list

Intern

JWT Specialized Communications
June 2001 – September 2001 (4 months)

-Updated and maintained database containing 2000+ publications including policy information, rate structures, discounts, deadlines, bought print media, placed, proofed and confirmed ads on deadline, did preliminary ad placement research for JWT clients, shadowed all agency positions

Advertising Representative/Graphic Designer

The Maneater (official student newspaper, University of Missouri-Columbia)
May 1999 – May 2001 (2 years 1 month)

-Sold newspaper space to local area businesses, managed 30 clients per issue, generated new business, maintained a proven sales record , designed print ads using QuarkXPress and Adobe Photoshop