Scott Button

Scott Button

CEO, Co-founder, Unruly Media, Inc.
London, United States United states
Business owner
Member since December 27, 2011
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About Scott
Work/education
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Company profile(s)
I am a(n):

Entrepreneur

Companies I've founded or co-founded:

Unruly Media, Inc.

Startups I worked for:

Connextra

If you are an entrepreneur, why?

I want to invent something cool.

My favorite startups:

Dropbox, Pinterest, YouTube

What's most frustrating and rewarding about entrepreneurship/innovation?

What's rewarding? Building stuff. Seeing stuff take off. Seeing people progress. Seeing culture emerge in the company. What's frustrating? People saying no. Doing the donkeywork yourself.

What's the No. 1 mistake entrepreneurs make?

Backing ideas not people. It's much easier to change the product than the team.

What are the top three lessons you've learned as an entrepreneur?

Make sure the founding team is well-balanced.
Get insanely great people on board as fast as you can.
Do stuff faster! Faster is always better.

Full bio

Scott has ten years experience in digital marketing and software services. Before founding Unruly Media in 2006, he was CEO of Connextra, a venture-backed UK ad serving and online analytics firm, which he led to trade sale in 2005. He holds an MA from Cambridge and a BPhil from Oxford, both in philosophy, and previously did short spells in the House of Commons and at McKinsey & Co. He is Sagittarius and over 1cm tall.