Oliver McIntyre

Oliver McIntyre

VP Marketing, O2 Living
http://www.olivermcintyre.com
NYC, New York, United States United states
Employee
Member since April 21, 2009
About Oliver
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I develop web platforms and tools that help to transform brands and the relationships they have with their customers. As the web continues to deliver new ways to present and revitalize content so too must the SEO strategy. As a marketer, I focus on how to acknowledge, and creatively leverage these new technologies into an SEO program.

At O2 Living I understand and translate business-marketing objectives and requirements into quantifiable and actionable elements, and head the planning, strategic direction, creative development, and production of web and mobile platforms and tools that will foster relationships across our key target groups. I provide insights and understanding in the ever-changing media landscape, and outline the complex online consumption, attitudes and behavior shifts of today’sconsumers. I analyze and assess market dynamics and trends and provide my colleagues with overview and recommendations on potential impact vs. key consumer, attitude and behavioral shifts. I evaluate and understand market studies, and define how each translates and impacts the O2 Living brand, user strategy, and marketing communications. I identify and understand cross-dimensional advertising and branding issues, and present recommendations to my peers defining impact, need for change, and how it will create empathy and association across the consumer. I focus on how to acknowledge, and creatively leverage these new technologies into an SEO program.<!--EndFragment-->