Nir Eyal

Nir Eyal

Nir Eyal founded and sold two tech companies and today is a consultant to several companies and incubators. Nir blogs about the intersection of psychology, technology, and business at

California, United States
Member since April 13, 2012
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Hi, I’m Nir.

This blog is broadly about a field I call “behavior engineering”, a topic at the intersection of psychology, technology, and business. Behavior engineering encompasses user experience design, behavioral economics, and a dash of neuroscience.

I’m an entrepreneur who has sold two technology companies since 2003. For most of my career I’ve worked in the video gaming and advertising industries where I learned, applied, and at times rejected, the techniques used to motivate and manipulate users. I write to help companies create behaviors that benefit their users, while educating people on how to build healthful habits in their own lives.

I am a contributing writer for TechCrunch and Forbes and am a frequent speaker at industry conferences, universities, and Fortune 500 companies (presentations available here). I also am a mentor at several incubators including 500 Startups, Founders Institute,Innovation Endeavors, and the Thiel Fellowship.

Although I received most of my education earning an advanced degree from the The School of Hard Knocks, I also received an MBA from the Stanford Graduate School of Business.

Contact me here or at: nir {at} nireyal {dot} com