|1996 MIT , BS , Computer Science|
I like to build
Trada, Kiva, HubSpot
Don't do research on their product/market/customer before they start the company.
Hire the right team (and fire the ones you were wrong about)
The CEO or their closest partner should be product centric
Few teams make it through all the scale transitions in a business
Niel Robertson is founder and CEO of Trada, the world’s first crowdsourced paid search marketplace. Trada’s community of more than 1,000 paid search experts are paid on their performance while running PPC campaigns on Google, Yahoo and Bing on behalf of advertisers.
Niel is also founder of the Crowdsortium, a nonprofit trade organization designed to advance the crowdsourcing industry through best practices, education, data collection and public dialog.
A serial entrepreneur, Niel is formerly founder and CTO of Newmerix, a software company specializing in testing and change management tools for packaged applications; co-founder and CTO of Service Metrics, a web site performance monitoring company; a CTO in residence at Mobius Venture Capital and a venture partner with Fidelity Ventures in Boston.
Niel is also a regular speaker at conferences on the topics of entrepreneurship, crowdsourcing and digital advertising, sits on a number of technology company boards, serves as a mentor for the TechStars investment program and has broadly invested in technology startups as an angel financier. Previously, Niel has spoken at LAUNCH, Creative Company Conference, SMX, SES, This Week in Startups, Defrag, the Crowdsortium Symposium, Metrics Marketing Bootcamp and TedX Boulder.
Niel holds a B.S. in Computer Science from M.I.T.