|1997 San Jose State , BA , Radio, Television and Film|
I want to invent something cool.
fab, cafemom, spotify
I love taking an idea and sketching out the functions and its very rewarding when my Pink Junction members are using it. What's frustrating is tech issues....ugh. You fix one thing and something else needs adjustment. It never ends...and sometimes what takes one day to develop always seem to stretch out to 3 or 5 days.
I waited on an investor for 9 months...and I missed my opportunity to launch a mobile app. and be one of the first apps. iphone. I should have just developed my ideas with small funds or my savings instead of waiting on an investor.
1. Never believe anyone until the agreement is signed or the check is cashed into your bank.
2. No free lunch. I tend to be polite and the next thing I know I'm having lunch with a powerful executive or well known person and they just want to suck information from me in return for an expensive lunch. Just skip the lunches and enjoy a phone conversation or coffee at Starbucks.
3. Don't wait to close a deal with a company...build your idea and then license it to them. That was my biggest lesson. I met with Oprah's top executives and the VP Marketing at Martha Stewart Living pitching mobile apps. in 2007 and 2008 ...I was too early. they came out with apps. in 2010....I should have developed my own app. earlier then include them. At the end I do have a successful app. called Soleil Organics on iphone and Android but, its not a cash cow.
Here's the long version. Have fun reading!!! In 2 sentences: I was a successful publicist during the .com boom, worked with start-ups and celebrities - my ideas and connections made others successful and wealthy - now,I'm launching my own business.
Natasha Soleil Ulrich, President
Natasha Soleil has a long history in New Media ;Publicity and Business Development
with a specialty is consumer content publishing.
Recently, Natasha worked on a consumer screenwriting software program with Syd Field,
world-renowned book author and leading authority on the art and craft of screenwriting.
Additionally, she produced an interactive animated program with celebrity film composer
Michael Kamen, which was broadcasted on Sony Pictures' Screenblast website.
In Natasha Soleil's 12-year history in PR and Business Development varies, she has
worked with ground breaking start-ups as well as industry leaders, such as Intel, Levi's
Co., Creative Labs and Walt Disney. At Estudio, a new media animation studio, Natasha
launched "Regurge," an interactive music program which was broadcast on
Shockwave.com. It received over 5 million viewers a month and garnered many
Macromedia Flash Awards. Other programs included "Gary the Rat," with actor Kelsey
Grammar, and "The Kelly's," with actor Nancy Cartwright.
At Mixman Technology, a music software company, Natasha launched over a dozen music
programs with record labels such as Warner Bros., Tommy Boy Records, Virgin Records,
EMI/Capitol Records and Interscope Records featuring artists such as Snoop Dogg,
Smash Mouth, Rockers Hi-Fi, Gus Gus and George Clinton and the P-funk All Stars
Earlier in her career, Natasha worked in broadcasting as a National French television
reporter and radio talk show host for the CBC (Canadian Broadcasting Corporation).
There she held a position as the youngest reporter (17 years old) for the
"Ce Soir 6 O'clock News" and hosted the number one radio talk program,
"Club Sandwich," in Canada. In 1995 Natasha moved to San Jose, CA, and became the
first radio DJ to broadcast live over the Internet with CUCME Technology at KSJS 90.5 FM.
Natasha is a member of Women in Technology and studied for her B.A. in Radio and
Television at San Jose State University.