natasha soleil
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natasha soleil

PR veteran turned start-up entrepreneur - launched over 15 start-ups in the media, produced two new media programs sold to Sony Pictures and successful mobile app. now, my focus is Pink Junction.

Personal blog: www.pinkjunction.com
West Hollywood, California, United States
Member since October 03, 2008
Quote
PR Veteran in Silicon Valley/LA now launching Pink Junction - taking coffee talk with your girlfriends online. Quote_down
About natasha
Activities
Company profile(s)
Following
Education
1997 San Jose State , BA , Radio, Television and Film

I am a(n):

Entrepreneur

Companies I've founded or co-founded:
Companies I work or worked for:
If you are an entrepreneur, why?

I want to invent something cool.

My favorite startups:

fab, cafemom, spotify

What's most frustrating and rewarding about entrepreneurship/innovation?

I love taking an idea and sketching out the functions and its very rewarding when my Pink Junction members are using it. What's frustrating is tech issues....ugh. You fix one thing and something else needs adjustment. It never ends...and sometimes what takes one day to develop always seem to stretch out to 3 or 5 days.

What's the No. 1 mistake entrepreneurs make?

I waited on an investor for 9 months...and I missed my opportunity to launch a mobile app. and be one of the first apps. iphone. I should have just developed my ideas with small funds or my savings instead of waiting on an investor.

What are the top three lessons you've learned as an entrepreneur?

1. Never believe anyone until the agreement is signed or the check is cashed into your bank.
2. No free lunch. I tend to be polite and the next thing I know I'm having lunch with a powerful executive or well known person and they just want to suck information from me in return for an expensive lunch. Just skip the lunches and enjoy a phone conversation or coffee at Starbucks.

3. Don't wait to close a deal with a company...build your idea and then license it to them. That was my biggest lesson. I met with Oprah's top executives and the VP Marketing at Martha Stewart Living pitching mobile apps. in 2007 and 2008 ...I was too early. they came out with apps. in 2010....I should have developed my own app. earlier then include them. At the end I do have a successful app. called Soleil Organics on iphone and Android but, its not a cash cow.

Full bio

Here's the long version. Have fun reading!!! In 2 sentences: I was a successful publicist during the .com boom, worked with start-ups and celebrities  - my ideas  and connections made others successful and wealthy - now,I'm launching my own business. 

Natasha Soleil Ulrich, President

Natasha Soleil has a long history in New Media ;Publicity and Business Development
with a specialty is consumer content publishing.

Recently, Natasha worked on a consumer screenwriting software program with Syd Field, 
world-renowned book author and leading authority on the art and craft of screenwriting. 
Additionally, she produced an interactive animated program with celebrity film composer 
Michael Kamen, which was broadcasted on Sony Pictures' Screenblast website.

In Natasha Soleil's 12-year history in PR and Business Development varies, she has 
worked with ground breaking start-ups as well as industry leaders, such as Intel, Levi's 
Co., Creative Labs and Walt Disney. At Estudio, a new media animation studio, Natasha 
launched "Regurge," an interactive music program which was broadcast on 
Shockwave.com. It received over 5 million viewers a month and garnered many 
Macromedia Flash Awards. Other programs included "Gary the Rat," with actor Kelsey 
Grammar, and "The Kelly's," with actor Nancy Cartwright.

At Mixman Technology, a music software company, Natasha launched over a dozen music 
programs with record labels such as Warner Bros., Tommy Boy Records, Virgin Records, 
EMI/Capitol Records and Interscope Records featuring artists such as Snoop Dogg, 
Smash Mouth, Rockers Hi-Fi, Gus Gus and George Clinton and the P-funk All Stars 
among others.

Earlier in her career, Natasha worked in broadcasting as a National French television 
reporter and radio talk show host for the CBC (Canadian Broadcasting Corporation). 
There she held a position as the youngest reporter (17 years old) for the
"Ce Soir 6 O'clock News" and hosted the number one radio talk program,
"Club Sandwich," in Canada. In 1995 Natasha moved to San Jose, CA, and became the 
first radio DJ to broadcast live over the Internet with CUCME Technology at KSJS 90.5 FM.

Natasha is a member of  Women in Technology and studied for her B.A. in Radio and 
Television at San Jose State University.