Michael Freeman

Michael Freeman


Personal blog: http://www.bizfxmedia.com
Los Angeles, California, United States
Member since September 01, 2010
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About Michael

Full bio

Michael  Freeman,  co-founder  of  Biz  FX  Media,  Inc.,  possesses  over  two decades of media-oriented marketing, promotions, advertising, public relations, and business journalism experience.  

Co-founding Biz FX in 2002, Mr. Freeman has positioned the company as a full-service, turnkey marketing/promotions firm dedicated to helping clients shape their corporate identity and product brand messaging — through both “Traditional Media” and non-traditional “New Media” channels.  Whether it is “guerilla marketing”-style Internet and email campaigns, simple word-of-mouth blog-like campaigns or mainstream media advertising, clients can expect Mr. Freeman will help conceive and shape creative messaging strategies to address their target consumer or professional trade audiences.  Our philosophy at Biz FX, unlike other large advertising and marketing firms, is simple yet concise: “We don’t just conduct...we orchestrate.”

Biz FX has served such major corporate clients as Showtime Networks Inc., Sony Pictures Television International, Pioneer Digital Technologies, Synacor, BroadLogic, and Game Show Network, among others. 

  • At one of Hollywood’s leading independent studios, Sony Pictures Television International, Mr. Freeman played an instrumental role behind the creative pre- to post-launch print advertising campaigns for drama series “Rescue Me” (airing on FX) and “Huff” (Showtime).  Additionally, he oversaw the creation of marketing collateral/catalog copy for the international sales of such major motion picture releases “Spider-Man 2,” “13 Going on 30,” “The Tao of Steve,” “White Chicks,” and “Mission Kashmir,” among other titles. 

 

  • While heading up editorial operations through the corporate communications department at Showtime Networks Inc., Mr. Freeman was charged with the conceptualization, writing and planting of development announcements, launch releases and media kits for landmark programs like “Sleeper Cell,” “The Brotherhood,” “The L Word,” “Dexter,” “The Tudors,” and other miniseries, series and telefilm projects.  Additionally, he was instrumental in the pitching and placement of exclusive stories with Multichannel News for the paradigm-setting “special preview” showings of “Sleeper Cell” across multiple video-on-demand (VOD/SVOD) channels and streaming video Internet platforms (with Comcast Corp. cable systems and TV Guide Channel, etc.).

Prior  to  Biz  FX,  Mr. Freeman  spent  over 15 years as a media trade journalist.  His beat responsibilities spanned Traditional Media-oriented broadcast and cable networks, TV stations as well as emerging New Media-oriented Internet and Mobile platforms. for such national publications as Mediaweek (including sister Adweek/Brandweek publications), Broadcasting & Cable magazine, Electronic Media (now Television Week), Daily Variety, The Hollywood Reporter and Sweepsbook.  Mr. Freeman started his journalism career in Chicago, where he began as a Sports Writer/Reporter for such city/regional newspapers as The Chicago Sun-Times, Pulitzer-Lerner Newspapers and Pioneer Press.

At Biz FX Media, Mr. Freeman is responsible for overseeing short- and long-term strategic planning/initiatives; facilitating the conceptualization and crafting of all brand messaging and copywriting for print and electronic advertising/marketing/promotions collateral.