Mitch Thrower

Mitch Thrower

Founder & Chairman, | Founder, La Jolla Foundation | Co-Founder, (Active Network) | Chairman & Owner, Triathlete Magazine | Chief Interactive Officer, Competitor Group | Author, Attention Deficit Workplace | 22X Ironman

La Jolla, California, United States
Accredited investor
Member since August 16, 2010
Author, financier, entrepreneur and 22X Ironman triathlete. Quote_down
23 Splash Points
1 vote
4 thumbs up
3 companies followed
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About Mitch
Company profile(s)
Investor interests
Type of investor Angel
Typical investment size $100k - $250k
Typical investments in a year 3
Categories of interest
Locations of interest
Credentials Accredited Investor, Qualified Purchaser
2001 University of San Diego , MBA
University of California, San Diego
1990 Saint Lawrence Univeristy , BA

I am a(n):


Companies I work or worked for:
If you are an entrepreneur, why?

I want to change the world.

My favorite startups:, Groupon, Airbnb,, Adapar

What's most frustrating and rewarding about entrepreneurship/innovation?

Frustrating: finding great talent
Rewarding: finding great talent

What's the No. 1 mistake entrepreneurs make?

Giving up control.

What are the top three lessons you've learned as an entrepreneur?

Top 10 Lessons Lecture:

You are an entrepreneur. What lessons from triathlons have you brought into your profession as an entrepreneur and self-directed leader?

If you model your business career after the sport of triathlon, there really are four critical things you should think about. The first is preparation - in a business situation you need to be able to pull a file, work with information, and know how to use the data. Getting organized in life is worth a solid 10% gain in what you can achieve.

The second is transitions - you need to know when to make the transition from something that didn't work and wasn't generating revenue to creating something that does. Too many times people throw good money after bad, or chase losses with time and resources.

The third is training and learning - You have to stay on the cutting edge of technology, in sport and in business. With the knowledge base for almost anything becoming deeper and more universally available, staying on the cutting edge becomes more important.

Number four is networking - You become like the people you surround yourself with. We need to align ourselves with people who have sought success, made mistakes along the way and learned from them. Hang out with triathletes who know how to set goals and achieve them, and voila! You will too.

Any final advice for entrepreneurs and athletes?

Align what you love with your work. That makes a dynamic difference. A successful career comes from a mindset where you don't want work to be something you have to do. You want work to be something you want to do because it's your passion. It’s your life; it’s your career. Just as Henry David Thoreau wrote, many people live lives of quiet desperation and don’t know what to do about it. I lecture at the University of San Diego, Stanford University and UCLA and I often encounter students and recent graduates who say, "Hey, I'm bored working in a cubicle."

I'll then ask them how many people work in their organization. And they'll say, "Oh, there's about 200." And I'll say, "How many do you know?" And they'll say, "Three." And so, my challenge to them is this: “Have a breakfast, a lunch, or a coffee five days a week minimum with someone new. Even if you just meet one different person in that organization every day – you can cycle through the lessons and the lifestyles and the connectivity with the 200 or 300 people that work there in a year.”

The value in a business isn't typically putting something in an envelope and mailing it to someone so they pay you something for it. The diamonds we all seek are buried in the relationships we build. Too many people go to work and simply do whatever they're told. As opposed to going to work to build connections with people that they're going to end up spending 30 percent of their day with. Interacting with others and learning the life intelligence they have garnered over the years is essential for success.

Full bio

Mitch Thrower is the Founder and Chairman of, the leading provider of cloud-based applications for event and participant management that includes Activity Registration, Ticketing, Affinity Management, Content Management, Business Analytics, and Customer Outreach.

The global event portal publishes millions of events from thousands of venues worldwide accessible through mobile and social channels. provides highly adaptable, accessible and reliable applications to manage, market and monetize an event or activity.

Thrower also serves as Chairman of The La Jolla Foundation, a 501c3 foundation whose primary initiative is Project Active, providing money, mentoring, encouragement and education to areas of world tension. Specifically – sending sports equipment to children in war zones.

Thrower is the Co-Founder of (The Active Network, Inc.) - a software, marketing and registration powerhouse that delivers integrated technology solutions, marketing services and online media properties that encourage and enable participation in activities and events. He also launched (Active Europe Network) as Co-Founder and CEO. 

Thrower was the President and Chief Operating Officer of Triathlete Magazine, the world's largest triathlon magazine where he also served as Chairman. He has also served as the New Media Officer, Strategist & Senior Correspondent for the Competitor Group (CGI), the active lifestyle industry's leading media and event entertainment company.

Specialties: All C-level executive positions - Entrepreneurship, raising capital, start-up to growth phase of business launch. International entrepreneurship and expansion. Licensing, legal, managing rapid growth. Navigation of private ventures to profitable liquidity events. Author and monthly columnist.