Mitch Thrower
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Mitch Thrower

Personal blog:
La Jolla, California, United States
Accredited investor
Member since August 16, 2010
About Mitch
Company profile(s)
Investor interests
Categories of interest
Credentials Accredited Investor, Qualified Purchaser
2001 University of San Diego , MBA
University of California, San Diego
1990 Saint Lawrence Univeristy , BA

I am a(n):


If you are an entrepreneur, why?

I want to change the world.

My favorite startups:, Groupon, Airbnb,, Adapar

What's most frustrating and rewarding about entrepreneurship/innovation?

Frustrating: finding great talent
Rewarding: finding great talent

What's the No. 1 mistake entrepreneurs make?

Giving up control.

What are the top three lessons you've learned as an entrepreneur?

Top 10 Lessons Lecture:

You are an entrepreneur. What lessons from triathlons have you brought into your profession as an entrepreneur and self-directed leader?

If you model your business career after the sport of triathlon, there really are four critical things you should think about. The first is preparation - in a business situation you need to be able to pull a file, work with information, and know how to use the data. Getting organized in life is worth a solid 10% gain in what you can achieve.

The second is transitions - you need to know when to make the transition from something that didn't work and wasn't generating revenue to creating something that does. Too many times people throw good money after bad, or chase losses with time and resources.

The third is training and learning - You have to stay on the cutting edge of technology, in sport and in business. With the knowledge base for almost anything becoming deeper and more universally available, staying on the cutting edge becomes more important.

Number four is networking - You become like the people you surround yourself with. We need to align ourselves with people who have sought success, made mistakes along the way and learned from them. Hang out with triathletes who know how to set goals and achieve them, and voila! You will too.

Any final advice for entrepreneurs and athletes?

Align what you love with your work. That makes a dynamic difference. A successful career comes from a mindset where you don't want work to be something you have to do. You want work to be something you want to do because it's your passion. It’s your life; it’s your career. Just as Henry David Thoreau wrote, many people live lives of quiet desperation and don’t know what to do about it. I lecture at the University of San Diego, Stanford University and UCLA and I often encounter students and recent graduates who say, "Hey, I'm bored working in a cubicle."

I'll then ask them how many people work in their organization. And they'll say, "Oh, there's about 200." And I'll say, "How many do you know?" And they'll say, "Three." And so, my challenge to them is this: “Have a breakfast, a lunch, or a coffee five days a week minimum with someone new. Even if you just meet one different person in that organization every day – you can cycle through the lessons and the lifestyles and the connectivity with the 200 or 300 people that work there in a year.”

The value in a business isn't typically putting something in an envelope and mailing it to someone so they pay you something for it. The diamonds we all seek are buried in the relationships we build. Too many people go to work and simply do whatever they're told. As opposed to going to work to build connections with people that they're going to end up spending 30 percent of their day with. Interacting with others and learning the life intelligence they have garnered over the years is essential for success.

Full bio

Mitch Thrower is an entrepreneur, financier, business strategist, author and triathlete. Thrower is currently serving as founder and CEO of, a safety, marketing, membership and communications platform that allows users to connect online and offline via unique identifiers, including license plates, mobile phones and online profiles. Thrower also serves as Chairman of The La Jolla Foundation, a 501c3 foundation whose primary initiative is Project Active, providing money, mentoring, encouragement and education to areas of world tension. Specifically – sending sports equipment to children in war zones. Thrower spoke at his university graduation at Saint Lawrence University, and has lectured at many colleges such as Stanford University, Anderson School at UCLA, UCSD and the University of San Diego where he served as the "Entrepreneur in Residence" teaching Entrepreneurship. Thrower is the Co-Founder of one of the fastest growing companies in the US. In 1997, he co-founded (The Active Network, Inc.)- a software, marketing and registration powerhouse that delivers integrated technology solutions, marketing services and online media properties that encourage and enable participation in activities and events. He also launched (Active Europe Network) as Co-Founder and CEO. This company licensed and operated Active’s business model in Europe, the Middle East and Africa. Thrower was the President and Chief Operating Officer of Triathlete Magazine, the world’s largest triathlon magazine where he also served as Chairman. He has also served as the New Media Officer, Strategist & Senior Correspondent for the Competitor Group, a media and event entertainment company serving the endurance sports industry including events such as marathons, running, cycling, mountain biking, rock ‘n’ roll marathons, and triathlons. Competitor owns and operates 33 nationally-branded endurance events with over 500,000 participants. Competitor publishes four magazine titles: VeloNews, Triathlete, Inside Triathlon and its namesake publication, Competitor, delivering a combined monthly circulation of almost 1 million readers. Its website platform,, produces and distributes content in radio, television and wireless platforms. Thrower is an active member of and the Executive Producer of TEDxLaJolla, an independently organized TED event. He is the Author of "The Attention Deficit Workplace: Winning Strategies for Success in Today’s Fast-Paced Business Environment," published by Lyons Press and he has authored of the popular monthly column, "Starting Lines" in Triathlete Magazine for more than a decade. He was also the co-author of the travel guide The Passport which, for several years was distributed to 50,000 college students before traveling abroad each year. In 1990, Thrower co-founded his first company and served as CEO of The College/Rail Connection, Inc., serving American Express, AT&T, and Eurail until he sold the venture in 1997. Thrower holds a bachelor's degree from Saint Lawrence University and an MBA from the University of San Diego. He has competed in 20 Ironman Triathlons, including 11 World Championships. He is the only photo journalist to ever photograph and video the Ironman Triathlon World Championships while competing in the event. Currently a resident of La Jolla, CA, Thrower is an East Coast native whose father, Fred Thrower was a television pioneer as Vice President of NBC, and also as president of WPIX-TV in New York City and is known for his holiday creation of the televised "Yule Log." Thrower’s mother, Lori, worked as an assistant for Jacqueline Kennedy Onassis.