Larissa Acosta

Co Founder, Tú Cuentas, LLC

www.tucuentas.com
San Francisco, California, United States

Business owner
Member since October 07, 2010

VEQ: TL-MM-TM

I used to work in advertising, leading exceptional teams at top Hispanic agencies. I am now building my first start-up and hope to leverage my Hispanic market expertise into a relevant and engaging Hispanic targeted community. Quote_down

About Larissa

Work/education

Activities

Company profile(s)

I am a(n):

First-time entrepreneur

Companies I've founded or co-founded:

Tú Cuentas (You Count / You Tell)

Startups I worked for:

Tú Cuentas

If you are an entrepreneur, why?

I'm bursting with ideas!

My favorite startups:

Kiva, TripAdvisor, OpenTable,

What's most frustrating and rewarding about entrepreneurship/innovation?

As we get user feedback on our site, the biggest reward is confirming that our idea has value and relevance with our user base, so all this hard work has been worth it. Most frustrating? I wish I could speak and /or write code!

What's the No. 1 mistake entrepreneurs make?

Don't try to DIY key elements of your development that you are unfamiliar with... penny wise, pound foolish.

What are the top three lessons you've learned as an entrepreneur?

Every failure is a learning opportunity.
If you get good advise from someone who knows more than you, follow it.
If you don't like the ups and downs, then this is not for you.

Business owner

Own Tú Cuentas, LLC as Co Founder

Larissa said "4 days left before Splash finalists are announced. Thanks again to all who have voted. If you haven't voted, please vote Tu Cuentas and support the only Hispanic market targeted start up in this competition: http://vator.co/t-cuentas-llc" via Tú Cuentas's profile

Larissa said "Our learnings about engaging Hispanics in social media platforms continue to inspire us. From email outreach open/ click-through rates to time spent and return visits to the sites, our results outperform many industry standards. Have you voted for us yet? " via Tú Cuentas's profile

Larissa said "After 2 months of beta testing, we have met and exceeded our membership growth objectives. User surveys have also confirmed the value of our site to US Hispanics. Time to get some funding to accelerate our growth! " via Tú Cuentas's profile

Larissa said "Thanks to all followers who have voted for us in the Splash competition. If you have not voted yet, please take a moment and vote for us and support the only Hispanic targeted start up in this competition ¡Gracias! " via Tú Cuentas's profile

Larissa said "We have just started to work with a national CPG brand. They are conducting their first Hispanic targeted initiative with Tu Cuentas and using those findings to determine their Hispanic market opportunity. " via Tú Cuentas's profile

Larissa was mentioned in a VatorNews article "Today's Entrepreneur: Larissa Acosta"

Larissa said "More member raves: " I love the idea of influencing manufacturers with my opinions so that they can improve their products. It's also fun to read what other Latinos have to say" " via Tú Cuentas's profile

Larissa said "A beta client speaks up after using our community to test two advertising spots: "the data matches the results of the focus groups we did some weeks ago, but your results were delivered both faster and significantly cheaper. Great job!"" via Tú Cuentas's profile

Larissa said "Another user speaks up: "Tú Cuentas is both a useful and fun website. It's the first site of this kind that I see in Spanish. I rather spend time here than in Facebook, since at least here I can learn about products from other Latinos like me."" via Tú Cuentas's profile

Larissa said "A user speaks up: "Tú Cuentas is a unique website. I have been looking for something like this, but i could only find them in English. I would tell my friends that it is a place where you can speak up about products you know and share my opinions with other Latinos like me" " via Tú Cuentas's profile

Tú Cuentas