Kimberly Chulis, PhD

Kimberly Chulis, PhD

Our proprietary BrandMeter® solution monitors real-time customer loyalty from an omnichannel perspective. | digital transforamtion | data science and ai consulting | marketing analytics | BrandMeter® | Core Analytics®|

Website: http://www.coreanalytics.com
LinkedIn: http://www.linkedin.com/in/kchulis
Twitter: https://twitter.com/kchulis
Chicago, Illinois, United States
Member since May 12, 2010
Quote
CEO and Co-Founder @ Core Analytics®, BrandMeter® Architect Digital Transformation, Brand Loyalty, Price Optimization and Marketing Analytics Quote_down
  • About
Investor interests
Locations of interest
Credentials None
Education
Purdue University , PhD , Consumer Behavior
Skills
• Data Science Faculty, Course and Curriculum Design, Online Instruction • Digital Tranformation Strategy, Roadmap development, Change Management Leadership • Applied advanced analytics leader with 20+ years of applied analytics experience • Data analytics, BI and Cloud enterprise architect (Azure certification) • Sales • Cloud, AI, ML and IOT Analytics • Digital, social, paid search, SEO, CRM, web channel analysis • Entrepreneur - advanced analytics and data science ventures • Applied programming knowledge, hands-on data skills (SAS, SPSS, R, Python, SQL, Tableau, Power BI) • Agile project and program management
I am a(n):

Entrepreneur

If you're an entrepreneur or corporate innovator, why?

I want to invent something cool.

My favorite startups:

Core Analytics(TM) Game Loyalty

Full bio

With 25 years of professional advanced analytics experience, Chulis demonstrated analytic expertise on projects at numerous companies and industries, including WellPoint, HCSC, UHG, Microsoft, IBM, Dell, Accenture, Ogilvy, Sprint/Nextel, Commonwealth Edison, TXU, Eloyalty, Allstate, Cendant, Cap Gemini and others across a multitude of industries. Her current focus is on applications of data science to measure customer brand loyalty across social and digital channels. Other research revolves around social media as a platform to drive positive public health, disease-related community support, early detection and intervention for healthcare outcomes. Chulis holds a PhD from Purdue University's Health and Human Sciences Consumer Behavior program, and a masters degree in economics with a focus on health economics and econometrics from UIC. She is in her 7th year as faculty in the MS Data Science program at Northwestern University, and served as Director, Business Analytics Certificate Program at University of Chicago Graham School. Kim co-founded the company in 2001 and is CEO of Core Analytics® and the BrandMeter* Architect.