Joye Peters

Joye Peters

  • About
Education
1989 California College of Arts , BA , Fine Art

I am a(n):

First-time entrepreneur

If you're an entrepreneur or corporate innovator, why?

I want to change the world.through art.

My favorite startups:

YouTube, Vimeo, Auctionata, Artsper, Airbnb

What's most frustrating and rewarding about entrepreneurship/innovation?

The rewards I've had so far are my own personal knowledge that anything is possible, when I focus and have a clear "picture" in my mind of what I want. Also, that I'm in this for the long run and building a business from scratch is a creative act. The most frustrating for me is having to learn the patience it takes in being persistent to achieve my goals.

What's the No. 1 mistake entrepreneurs/innovators make?

Giving up too soon. A lesson I learned years ago while being interviewed, the boss looked at my resume and asked me why I'd not stayed longer at certain jobs. After I responded he said "you shouldn't give up so easily." I have taken that advice ever since.

What are the top three lessons you've learned as an entrepreneur?

1. No man is an island and you can't do it alone. Finding a mentor, preferably one that doesn't know you personally, so you have an objective voice about your business. She/he will help drive your goals to the end and keep a cheerleader and motivator at your side.

2. Timing is key. It's not just one thing to want to start a business, launching dates and timing for marketing build-up is extremely important.

3. Not everyone will like or understand what you're doing. This goes back to point number one. Keep on top of you're "big picture" and let that drive you to success. Not everyone will get it and that's okay.