Naked Play, Naked Tokyo, Lucky Voice Private Karaoke
i didn't like how the boss guy looked at his assistant
Jonny has been 'working' in the world of play all his career.
Having started off his career researching PlaySta- tion brand across Europe, he then moved to BBH were he worked on the launch of Xbox in Europe. Whilst at BBH he realised how much he liked to sing in his play time, which led him to come up with the idea for Lucky Voice. Lucky Voice is now the leading brand in the burgeoning European kar- aoke market.
Whilst researching for Lucky Voice he spent some time in Japan and remembered how much he liked playing there, so he moved to Tokyo and ran the planning departments at TBWA and BBH before start- ing the Japanese office of Naked.
In Japan he has been working with big games compa- nies (EA, 2K, Rockstar, to name a few) and also consulting with big brands such as Coke, Axe, Goo- gle and Nike and trying to get them to play more.
All of which has led to him to focus his efforts single-mindedly in the field of play with the creation of the 'Naked Play' - a new global divi- sion of Naked which is specialized in helping brands better connect with their customers through the medium of play.