John Scott

Entrepreneur

Drawing insights from data and impacting meaningful change and outcomes for my clients and business partners has been a passion throughout my 25+ year career, covering diverse applications including employee satisfaction and retention, customer engagement and loyalty, training program effectiveness, and consumer pre-shopping behavior and digital shopper marketing.

Throughout my career, I have thrived on initiating innovative and pioneering technology-based solutions to capture and harness data-driven programs, whether it be interactive voice response (IVR) technology for employee feedback or call center CSR satisfaction research programs, or wireless on-site data collection and on-demand reporting solutions for capturing in-store customer experience, to delivering content-driven programmatic creative solutions to drive superior digital ad performance, consumer engagement and sales lift.