It’s not very often that you meet someone who can talk for hours about conservation efforts in ecologically-fragile regions of the developing world and also tell you about the current sync rate for music in films and television. When you meet and talk to Jerusha though, you find just that. Jerusha brings a wealth of knowledge to the AppealCulture family as a Senior Media Consultant.
After graduating from Belmont University with a bachelor’s degree in Music, Jerusha landed a highly coveted music publishing position with Gotee Records, an independent record label known for its diverse, cutting-edge artists, in Nashville in 2001. Over the next five years, she supervised a staff of songwriters, managed the publishing company’s annual budget, license requests, compilations and other copyright issues, as well as promoted and successfully secured song placements in film, television and interactive media until deciding to focus on her other passion–international development. In 2005, Jerusha moved to Washington, DC to complete her master’s degree in International Affairs at American University’s School of International Service.
Since then, Jerusha has worked with some of the most renowned international non-profit organizations in the region in various development capacities, including grant writing and reporting, foundation cultivation/relations and event planning. Jerusha’s creative background as well as her knowledge of the non-profit world – among many other things – is a major contribution to the AppealCulture family. As Senior Media Consultant, Jerusha uses her fundraising experience to advise the company on government grant opportunities and support business development efforts, as well as her background in promotion and management to provide creative insight and strategy for AppealCulture’s clients.
In her spare time, Jerusha enjoys traveling, writing music, watching cheesy Bollywood movies and pretending she can cook Persian food. And when requested, she can sing opera at high enough pitches to make small children cry and shatter single-pane windows.