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The biggest mistake, in my opinion, is to underestimate the challenge. Get ready for a good fight, before you start a business.
Farhad is the CEO and founder of adRise, the largest Connected TV ad platform. Farhad founded adRise with a vision that the future of TV advertising will be targeted, measurable and interactive ads, just like the web. Prior to adRise Farhad was Vice President of Engineering at SocialMedia.com (sold to LivingSocial.com), where he ran product and engineering and built the first social ad platform that grew to over 6 billion impressions per month on all major social networks. Farhad authored a key patent on social ad optimization and targeting. Prior to SocialMedia.com, Farhad led the design of Yahoo Personals matching system. Farhad holds a Bachelor of Science in Electrical Engineering and Computer Science from UC Berkeley.