Erica Forrette

I’m a strategic, hands-on ecommerce/digital marketing pro who can dream up the ideas, but then also execute effectively. I love working with numbers, and have extensive experience interpreting analytics and data to assess and optimize results. With a well-rounded background including experience on the vendor side, agency side, and on the brand/client side, I can quickly ramp up my understanding of a new business environment, technical tool, or digital marketing tactic. I thrive on communication and relationship-building, and love a collaborative environment where people share common goals. I am a comfortable presenter and an effective communicator at all levels, including to senior executives, during team trainings, and public speaking. I’m proud to be a strong team player and mentor to direct reports as well as teammates, with a focus on new skill development and sharing what I learn so that everyone grows.