Derek Cheng

Marketer

LongJump, Blazent, Cendura

Over-engineering things to the point of complexity rather than simplicity

Derek leads LongJump's product marketing, communications, lead generation, and PR efforts including engaging direct enteprise customers, ISVs, and the channel. For over 16 years, Derek has filled multiple marketing and communication roles within some of the Silicon Valley's most innovative companies including Blazent (combiner of asset management with web-based business intelligence), Cendura (web-based configuration management productivity tools - acq. by CA), Silicon Gaming (Hollywood production-level video slot machines - acq. by IGT), and Symbol Technologies (WiFi data terminals and networking infrastructure - acq. by Motorola). Derek has also provided the gamut of consulting and marketing creative services for a broad range of clients, including technology stalwarts like IBM and Sun Microsystems.

Most recently at Blazent, Derek's role as the Senior Product Marketing Manager was instrumental in executing marketing and sales support activities that helped grow the business around large, multi-level initiatives to IT service management accounts within EDS and IBM. The results were the most profitable consecutive years ever. Prior to Blazent, Derek helped fuel a sales pipeline of Global 2000 businesses for Cendura using guerrilla-style lead generation and communication activities.

Derek holds a BA in English from San Jose State University.