For over 25 years, 5 Meetings Before Lunch's founder and principal David Ibsen has been a consumer and technology marketer, executive, and consultant working with some of the world's leading brands.
He has led agency teams for Microsoft, Xerox and Novell, and was on the launch teams for Lexus, and Hyundai automobiles. He also has served as "virtual" VP of Marketing or VP of Client Services at several start-ups, building these departments and eventually hiring full-time successors. David directed the global re-branding ofAutodesk and the revitalization of the marketing organization atMacromedia. He started his career in New York, Los Angeles and San Francisco with the ad agencies Saatchi & Saatchi, Ogilvy & Mather, Bates Worldwide and Young & Rubicam.
In 1998, after a long and periodically rewarding career as a corporate marketing executive and agency brand strategist/account director, David founded 5 Meetings Before Lunch. Responding to marketplace need and an interest in returning to his passion for strategic, market-driven brand-building, David has spent these last 10 years building a successful consulting practice, working with over 40 clients in a variety of industries.
In addition to his consulting practice, David writes a nationally recognized brand and marketing blog titled "5 Blogs Before Lunch" which has been acknowledged as the Best Business Blog by the prestigious Webby Awards in 2006 and 2009. David has also been recognized by the International Academy of the Visual Arts as a W3 Gold Award winner. Advertising Age includes David's blog in its Power 150.
David is often asked to speak on the topics of branding, marketing, advertising, social media and blogging.