(confirmed by company)
|Bad Ass Advisors/Efficient Capacity LLC|
Chris has been on the forefront of emerging technologies since the commercialization of the web. Chris co founded the AdAuction, the first online media exchange in 1997 which was the precursor to the current auction based and dynamic pricing platforms in online media. Chris was instrumental in restructuring the businesses for Get Relevant (acquired by Lycos) and Aptimus (acquired by Apollo LLC). Chris co founded the first online independent yellow pages, OnVillage (acquired by Super Pages), the first online automated coupon platform, launched the first RSS ad campaigns, and helped develop the first peer to peer ad delivery system. He received Ad Age’s prestigious i20 award for his accomplishments in the development of interactive advertising. Chris has been a successful adviser and investor and he was an adviser and seed investor in Omniture (OMTR), the web’s leading analytics company. Chris currently serves as a director or adviser for 6 new media companies.