Newsletters.com, VoiceStar, Solve Media
Only startup I've helped found--Newsletters.com, VoiceStar, Solve Media
I thrive on trying to solve big problems, and the start-up environment allows us to build products and change things everyday. There's immediacy and control over innovation.
Buddy Media, Uber, Tynt
Resource constraints; everything else is rewarding!
Not identifying and addressing a true market need and as such, having an overly complex story.
1) If you can't sell your product yourself, no one else can.
2) Always hire people with good senses of humor; the hours are just too long to do otherwise.
3) Measure everything and trust your instruments.
Ari Jacoby is CEO and Co-Founder of Solve Media. Previously, Ari co-founded VoiceStar, which was acquired in Sept 2007 by Marchex (Nasdaq: MCHX). Previously he served as a senior consultant in the Business-to-Business division at Google.
Before joining Google, Ari served as Director of Business Development for Reed Business Information-US, a division of Reed-Elsevier. Previously, Ari was the founder and CEO of Newsletters.com, where he led efforts in content aggregation, syndication, and affinity channel sales leading up to an acquisition by MarketResearch.com in 2000. Ari is a graduate of Georgetown University with a BA in Government.