Alex Willcock

Alex has been involved in creatively developing some of the world’s most well known brands and products for the past 20 years.

His career spans design, manufacturing, interiors, retail management and brand development across a wide variety of market sectors including home, fashion, hospitality, health and beauty and, for the past 10 years, he has had a particular interest in pioneering and developing all aspects of ethical business.

The Nest 1999 – 2004   www.thenest.co.uk 

The Nest was founded as a one-stop-shop creative communication agency, with the aim of bringing together three conventionally incongruous elements; excellence in creativity, strong commercial understanding and a commitment to positive change and ethical business.

From 1999-2004, The Nest successfully pioneered many new initiatives in the creative arena, especially in its ethical approach to business which included the creation with Roo Rogers of a concept called ChangeMakers, which was further developed by the TV production company, Drive Thru Pictures and made into a series for the BBC.

CHANGEMAKERS - A New Series for BBC
A journey begins with one step, making a change begins with one person.
Changing the world begins at home.
This series is about people who make a difference in their world. It is about everyday revolutionary. No deed is too small, no activity too dull.
Changemakers does not judge the legal issues or morality.
Changemakers gives people an opportunity to explain their stand without prejudice. If you are making a difference or challenging the status quo then this is for you.

After the first two years of growth the business attracted some of the industry’s most talented individuals and as a result, the management team at The Nest succeeded in creating one of the UK’s most dynamic creative agencies. Within five years of its launch the business had a fee income of around £3million with over 40 employees.

Working with a diverse range of major clients including, Selfridges, British Airways, MFI, Sainsbury’s, Cadbury’s, WHSmith and Curry’s as well smaller companies such as The Eden Project, Neal’s Yard Remedies and Miller Harris, The Nest has become recognised as one of the leader’s in its field.

In November 2004, the shareholders, Alex Willcock, Russell Pinch, Rachel Marshall and Charlie Kinsman, decided to sell 100% of their shares to the advertising agency, St. Luke’s.

Alex Willcock continues to support The Nest on a consultancy basis.