Adam Hoeksema

First-time entrepreneur

ExecutivePlan LLC

ExecutivePlan LLC

I want to change the world.

Kiva, ChubbyBrain, Formstack, Bright Automotive

It is so frustrating when you work so hard, and yet only see incremental improvements in your business.

It is so rewarding to see your work come to fruition even if it is only a small victory.

Too optimistic with their financial projections. Why is it that every entrepreneur is a multi-millionaire by year 3 of their financial projections? haha.

1. Starting a business takes so much longer than you would expect
2. You can start a business that changes the world with very little initial investment.
3. If you put all of your eggs in one basket, then you should prepare yourself for the consequences of dropping that basket.

I am the Founder & CEO of ExecutivePlan which helps entrepreneurs write more powerful business plan executive summaries in order to raise capital.

I am a 2010 graduate of Taylor University, and I am working nights and weekends on my first startup, while I help other startups during the day at a technology-based business incubator near Indianapolis, IN.