Steven is the Co-founder and Managing Director of Eyedip, LLC, a mobile entertainment start-up company, specializing in the development, marketing and distribution of gaming software for smart phones and other handheld devices. Steven and Co-founder Jeremy Adelman formed Eyedip in early 2009 at the time that Apple's App Store was rapidly redefining the role of mobile phones in everyday consumers' lives. The timing seemed ripe for an entrepreneurial adventure - the chance to create and sell applications able to reach millions of iPhone users - and the market appeared vastly unsaturated.
After recruiting programming and graphic design talent, in April 2009, Eyedip submitted their first application to Apple coyly named "2 Balls 1 Cup," comparable to the classic three-card monte street game. "2 Balls 1 Cup" was in development for nearly two months, with the app being granted approval for sale in the App Store in June 2009. Immediate sales proved lackluster despite favorable media reviews by bloggers and popular industry critics, including Gizmodo and GamingTrends.com.
Steven has since grown Eyedip to a dynamic team of ten employees (both part-and full-time), and the Company currently has twelve applications for sale in the AppStore. Most notably, in October 2009, Eyedip released its first simulation game titled "Pocket Devil," which soared to the top of the app charts around the world. In the U.S., "Pocket Devil" reached #1 in the entertainment category and remained #2 overall in the months of October and November. "Pocket Devil" currently remains one of the top 50 most downloaded paid entertainment apps.
Steven is a graduate of Rutgers University where he majored in Communication and minored in Economics. Before starting Eyedip, he worked in the field of public relations and marketing with a focus on new and emerging media and technology. He also once had the pleasure of dressing up as the "TheFrankster," the mascot in Nathan's Famous Hot Dog Eating Contest.