1987 Caltech , BS , Physics |
1989 Cornell , MS , Physics |
1992 University of Chicago , MBA |
I have (too) many years of experience bringing software-as-a-service
(SaaS), enterprise software, and packaged software products to market
across a wide array of industry sectors and international markets. My expertise lies primarily in strategy, marketing, and operations including business
revenue models ranging from direct to consumer marketing
to inside sales to field sales with transactions ranging from $50/Web
subscriptions to $5M enterprise deals. I have built and managed global
sales and marketing operations covering over 50 countries, including
local offices in the United States, UK, Germany, and India.
Having rather technical roots (BS Caltech/MS Cornell/MBA Chicago), I am equally comfortable with both inbound and outbound technology marketing.
I am well versed in the most current Web 2.0 marketing tactics such as SEO, SEM, blogging, RSS, podcasting, and social networking as well as traditional advertising, direct mail, telemarketing, and field marketing.
Professional profile available on LinkedIn
http://www.linkedin.com/in/joelyork