I have (too) many years of experience bringing software-as-a-service (SaaS), enterprise software, and packaged software products to market across a wide array of industry sectors and international markets. My expertise lies primarily in strategy, marketing, and operations including business revenue models ranging from direct to consumer marketing to inside sales to field sales with transactions ranging from $50/Web subscriptions to $5M enterprise deals. I have built and managed global sales and marketing operations covering over 50 countries, including local offices in the United States, UK, Germany, and India.

Having rather technical roots (BS Caltech/MS Cornell/MBA Chicago), I am equally comfortable with both inbound and outbound technology marketing.

I am well versed in the most current Web 2.0 marketing tactics such as SEO, SEM, blogging, RSS, podcasting, and social networking as well as traditional advertising, direct mail, telemarketing, and field marketing.

Professional profile available on LinkedIn

http://www.linkedin.com/in/joelyork