Dan Beltramo

Dan Beltramo

Media executive. Entrepreneur. Advertising Technology. Marketing. Analytics. SaaS. Data as a Service.

San Francisco, California, United States
Accredited investor
Member since September 09, 2008
4 Splash Points
1 company followed
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Credentials Accredited Investor

Companies I've founded or co-founded:
Companies I work or worked for:
Achievements (products built, personal awards won):

Pioneered real time brand advertising effectiveness.

If you are an entrepreneur, why?

I want to change the world.

My favorite startups:

Airbnb, Uber, Iris.tv, Grovo, Slice

What's the No. 1 mistake entrepreneurs make?

Not taking enough money when they can.

What are the top three lessons you've learned as an entrepreneur?

How to manage the Panic-Euphoria cycle.

That great teams feel obviously better than virtually any team you've ever worked with before. If you don't feel that way, you don't have a truly great team.

Success has many fathers, but failure has only you.

Full bio

Dan Beltramo is EVP of Product Leadership at Nielsen.   Dan is responsible for Nielsen’s ad effectiveness products. 

 Dan was founder and CEO of Vizu which was acquired by Nielsen in 2012.  Vizu pioneered real time ad effectiveness measurement online.  Prior to founding Vizu, Dan was Vice President of Marketing at Instill Corporation, a supply chain and market data business serving the food and restaurant industries where clients included Coca Cola, P&G, Nestle, General Mills, Subway, Yum! Brands, Dr. Pepper, etc. Dan joined Instill from the Clorox Company where he had spent several years managing various consumer product brands representing over $500 million in sales including Armor All, Fresh Step, Hidden Valley, Jonny Cat and KC Masterpiece. Dan started his career as a management consultant for the LEK Partnership, where he worked with start-ups and global enterprises.

Dan graduated with an undergraduate degree in Decision Analysis from Stanford University and earned his MBA from the Stanford Graduate School of Business