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Prior to co–founding Vizu in 2005, Dan served as acting vice president of marketing at Destination–U, an online college research and matching service for students. Previously he was vice president of marketing at Instill Corporation, where he led corporate product strategy, business development, marketing communications, and public relations. Dan joined Instill from the Clorox Company where he had spent several years managing various consumer product brands representing over $500 million in sales including Armor All, Fresh Step, Hidden Valley, Jonny Cat and KC Masterpiece. Dan started his career as the founder and president of Hobson´s, an ice cream and dessert business, and subsequently served as a management consultant for the LEK Partnership, where he worked with start–up and global enterprises.