The long tail may see fewer viewers of each video, but can make up for it by the sheer volume of content, according to Levy.
Growth has picked up, Levy says, with 60,000 of BlogTV's 300,000 users signing up in August. Most of those users are between 19 and 30 years old and upload between four and six videos per month.
Founded in 2006 and now at 25 employees, the company is looking to raise another VC funding round.
As it does, VCs will surely be asking how it plans to set itself apart in a crowded field where YouTube dominates viewing of user-generated content and a long list of startups, including Justin.tv, YourTruman Show and NowLive let users broadcast live Web content.