Fisher-Price fires up iPhone and Facebook app

Toy company says parents already share iPhones and iPod touch devices with their children

Technology trends and news by Ronny Kerr
March 18, 2010 | Comments
Short URL: http://vator.tv/n/e77

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Mattel's Fisher-Price, a company that traditionally makes toys for infants and small children, has just released three new apps for the iPhone, all designed for the company's standard 2-5 year old audience.

Just like the real thing, See 'n Say is a virtual spinning toy with an arrow that lands on an animal for the child to identify.
 Little People Farm?
Little People Farm features a cartoon farm, designed with specific areas that, when tapped, initiate mini-games or little ditties.

Chatter Telephone is merely a virtual toy telephone.

Priced at $1.99 for the first two and $0.99 for the third, the apps are meant to be ideal distractions when a child's parent is willing to give up his or her phone for a small while.

"iPhone and iPod Touch devices are regularly being passed to kids for entertainment," said Dave Ciganko, Fisher-Price’s vice president of design.

Similarly, Fisher-Price is targeting online moms with a new Facebook app, Moments to Share, that provides a simple interface for cataloging a child's life through photos and videos. Users can use the app to create a timeline of events in the child's life.

Anyone who thought Facebook was just for the young, think again: 35.65 million females with children were unique visitors to Facebook in the U.S. in February, according to comScore. That's about 32% of the site’s U.S. total. We'll see if the app catches on.
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