Brand loyalty is back in vogue, according to marketing thought leader, Yak Gertmenian (co-founder of Social Method and former Buddy Group director). Why? Because of social media and the limitless possibilities it presents to marketers in their effort to engage customers. 

In this Social Media Minute, Yak gives us a retrospective on brand loyalty and how his father's generation represented the epitome of brand loyalists, and the progression to an era of no loyalty and the full-circle opportunity that now exists today with social media.

Watch and listen in on Yak's interview and let us know if you agree with his assessment.