Good Data, an intelligence software and collaborative analytics provider for businesses, announced this week that it has closed a Series C round of fundraising, collecting another $2.5 million in new capital. Andreessen Horowitz, General Catalyst Partners and other unnamed investors contributed to the round, though Marc Andreessen and Ben Horowitz had already invested previously.

Announced alongside the fundraiser is news that Tim O’Reilly, founder and CEO of O’Reilly Media and Good Data investor, has joined the startup's board of directors.

The San Francisco-based company has now raised a total of $7.1 million.

Andreessen, confident in his repeat investment, stated that "Good Data is one of our personal investments we wanted to convert into our venture fund because we believe so strongly in the disruption of analytics in the cloud."

Founded in 2007, Good Data wants to make customer analytics a more cost-effective option for smaller businesses. At every avenue of interaction between a business and its customers--marketing, selling, transacting, supporting, communicating--Good Data will provide its clients with the ability to see detailed and comprehensive analytics data.

Good Data is already set up to integrate with businesses who use either Salesforce or NetSuite.

All of a client's data is securely hosted by Good Data automatically. Good Data then takes those accumulated numbers and figures from various sources and constructs data models that can, in turn, be used for customer interaction analysis. The data company boasts that there is actually no software to install, no licenses to buy, nor is IT support necessary.

Conveniently, Good Data is free to try, so hesitant business owners can always put these features to the test.

With another $2.5 million under its belt, Good Data should be able to refine its service and market it to larger audiences.