How do you leverage Facebook for dating?

Interview with Brian Phillips, CEO of Thread, an online dating site on top of Facebook

Entrepreneur interview by Bambi Francisco Roizen
September 15, 2009 | Comments (3)
Short URL: http://vator.tv/n/a96

5

Almost three years ago, I wrote a piece called "Online dating vs. social networks." The premise was that social networks were a better place to find dates. In December 2008, Brian Phillips and his friends from PayPal and YouTube came together and basically thought the same thing. He and his co-founders started Thread, an online dating site that leverages the voluminous data on Facebook. 

Want to see all the single females who like music and live in the Bay Area? Go on Thread, and you're likely to find all the ones you want to meet, according to Brian. And, you can find them on Facebook.

"Not everyone is on dating sites," said Brian, in this recent interview with me. "But the best people are all on Facebook." Brian was responding to a question about how Thread is going to be a better service than Match.com, Yahoo Personals, eHarmony and Plenty of Fish.

“My future wife is almost certainly on Facebook," he added. "I just have a search problem."

That's where Thread comes in. Thread is a fbFund company and has raised $1.2 million from Sequoia Capital, Founders Fund, First Round Capital, and high-profile angels, such as Ron Conway and Reid Hoffman. 

Thread has created filters to help its members find their match on Facebook. You can search by geography and gender and status and receive a list of all the folks that fit that criteria. You can even filter down to whether a person likes music. But you can't find a person based on body type (which is what Yahoo Personals offers). You also can't search all of Facebook, you can only have access to all of your friends' friends (a problem for those who don't have many friends). Interestingly enough, you can see all these people even if they care to be seen or not. It is a social network after all. For instance, a person can put a filter on all the "married" men or women in the area and start, well, hunting them down.  

Most of matchmaking works the way connecting works on social networks. If you find someone you like, you just see who their friends are and contact a friend for an introduction. There's limited messaging on Thread. And, most of the messaging is done on Facebook.

Since launching in early September, Brian said (as of this interview), Thread has seen 4,000 registrations.

Watch the interview to hear more about the origin of Thread and how exactly the matchmaking works and why Thread doesn't have any plans to launch personality tests. 

Editor's note: Be sure to stay tuned for our second-part of this interview, in which Brian talks about how Thread plans to make money.


Related companies, investors and entrepreneurs

Plogo_thread_thread-logo-final
Thread
Startup/Business
Description: Thread helps you meet people through your Facebook friends. 
17917
Brian Phillips
CEO,
Thread
Bio: Brian is the CEO and co-founder of Thread.com, the first social dating site built on Facebook Connect.  Prior to starting Thread, B...

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Comments

Dating Muse
Dating Muse, on September 15, 2009

Wow that's interesting. With this service, at least you have an immediate reference. And you're right, not everyone is on a dating site, but everyone and their mother is on facebook. I'll write an article about this on my site - http://www.onlinedatingmuse.com. And I imagine this is going to take off very quickly!


Bambi Francisco Roizen
Bambi Francisco Roizen, on September 15, 2009

Thanks, Dating Muse. It's an interesting site. If you write up a review on the site, maybe we can post it in vatornews! thanks for watching


Comment_gbg
Wayne Young, on September 23, 2009

Hi, Francisco. When will broadcast the second-part of this interview? :)
I'm very interesting Phillips' business model.


Your Royal Flyness
Your Royal Flyness, on December 8, 2009

I applaud the creator for creating this app. However, the problem remains as most people, namely MEN have NO IDEA how to effectively meet women on Facebook. I have personally met over 300 women online and wrote a HOW TO guide for facebook, titled, "The Facebook Datebook for Men." Check out some free excerpts along with an interview I had with Abiola Abrams of VH-1's Tough Love at http://www.FacebookDatebook.com

Flyness


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