Rhapsody for iPhone (amazingly) gets approved

First on-demand music-streaming program for iPhone gets the green light from softly-stepping Apple

Technology trends and news by Ronny Kerr
September 10, 2009 | Comments (1)
Short URL: http://vator.tv/n/a7e

16340

Yesterday marked the first time ever that Apple approved an on-demand music-streaming program for the iPhone. Rhapsody just so happens to be the lucky star.

When Rhapsody submitted the app to the App Store for approval two weeks ago, the media and blogosphere questioned endlessly the chances of approval vs. rejection, with good points made on either side. Though apps that emulate radio functionality, like Pandora and Last.fm, have been available through the App Store for some time now, approving Rhapsody would be a big step for Apple because it is direct competition.

With the Rhapsody app approved, users can now opt out of purchasing iTunes Store music and, for $14.99/month, they will now be able to stream the entire Rhapsody library through their iPhone.

Rhapsody on iPhone

So where did this approval of such stark competition come from?

Maybe it’s a result of yesterday’s boost of confidence that came with Apple’s reminder to everyone that, with 8.5 billion downloads to date, the iTunes Store is undeniably the #1 music retailer in the world.

Here’s what’s more likely: facing close scrutiny recently from the Federal Communications Commission (FCC) over its repeatedly strategic rejection of apps that compete with its own services, Apple may be letting this one slide to prove to everybody that they aren’t as anti-competitive as they might have appeared to be.

Could this spell the beginning of the end of Apple’s massively dominant music sales? Not immediately, at least.

While Rhapsody will certainly be providing a convenient service for many of its customers (and new ones drawn from the Apple crowd), it has its drawbacks. Though the service boasts a library 8 million songs strong, they will stream to user’s iPhones at 64 kilobits per second, a considerably lower quality bitrate than the 256 kbps songs available for purchase on the iTunes Store. Also, good luck listening to music through Rhapsody when service is unavailable, like when you duck down into a subway.

In the end, Rhapsody will still be for people who need to hear just that right song at just the right time and the regular iPod functionality of the phone will be sustained for fans of higher-quality tunes and consistent tunes, at that.


Related companies, investors and entrepreneurs

Plogo_realnetworks
Real Networks
Startup/Business
Description: In 1995, RealNetworks, Inc. pioneered the entire Internet media industry, and continues to fuel its exponential growth. Because the Inte...

Related news


Comment

Comment_gbg
Richard Caceres, on September 13, 2009

Good article. I just want to point out a few things. First, Rhapsody is $14.99 a month. And second, according this Wired article, http://www.wired.com/epicenter/2009/09/rhapsody-iphone-app/, Rhapsody intends to add offline playback in the future.

I've been a Rhapsody subscriber for about a year, and I have a love hate relationship with their service. Many aspects of their site annoy me, such as their advertisements and the site's overall heaviness. Their worst feature (or lack of feature) is that they do not have an advanced search feature. I usually find myself using Google instead of Rhapsody's search. That said, they have an enormous archive of music that is great once it works.

I'm looking forward to using my iPhone with Rhapsody, but for now, I am going to keep using my trusty Scandisk Sansa.


blog comments powered by Disqus
Find your friends' startup new!
Vator is more valuable if you know who's here.
Discover who has a startup and help their success by following their progress!

Featured Stories

Latest company news bites on Vator

DINKlife - Sam Robertstad (COO, founder)
DINKlife will be presenting at the Women 2.0 PITCH Conference & Competition today: http://www.forbes.com/sites/women2/2012/01/14/2012-women2-pitch-competition-finalists-announced/
See more
Shotfarm - Lee Syrjanen (Development and Channel Marketing Manager)
The 17 Rs of Mobile Marketing: http://bit.ly/x3pDOP
See more
RAVN was featured in a article: "Personalized event-discovery app RAVN launches" about 3 hours ago
Just in time for Valentine's Day, i/o Ventures-incubated start-up emerges See more
Storeboard.com - David Waller (Founder and CEO)
Premium Plans Start at $1 or join for Free at Storeboard.com - The Social Media Site ...
See more