TurnHere makes videos for Audi Facebook fans

Classy videos provide portrait of Audi engineers seeing the future of luxury cars

Technology trends and news by Ronny Kerr
August 28, 2009 | Comments
Short URL: http://vator.tv/n/a4e

16340

AudiIt’s basically standard protocol at this point for any company that wants its brand known to integrate itself with the best social networking sites out there, like Facebook and Twitter. What isn’t so common is consistent content being shared through their profiles on those sites.

German car company Audi, however, wanted a creative way to share with its 300,000 Facebook fans its participation in Youth Mobile 2030, a competition in which the Audi Team and various others are trying to think up the best youth-oriented concept car for the year 2030.

The luxury car company turned to an online video production, advertising, and distribution business, TurnHere, to manufacture two videos in which Audi engineers give their own perspective on the future of their company’s car lines.

"Video is a powerful way to experience the Audi brand and the passion of our design team. We wanted to show our Facebook fans that we’re committed to creating automobiles that fit our changing lifestyles; and having this conversation with them is a critical part of that process,” said Brad Stertz, Manager of Corporate Communications for Audi of America. "TurnHere did a great job of capturing that passion and desire in an authentic way that lets our designers start the conversation online among our fans.”

TurnHere team

TurnHere, comprised of 8,000 professional filmmakers across 70 countries, marries a video production team with a group of advertising veterans with the aim of cranking out professional-grade videos for other businesses. Its clients are companies looking to market themselves through high-quality online videos. TurnHere appears to already be making a name for itself with its inexpensive but solid videos.

At the beginning of the month, for example, we reported that TurnHere was rolling out a series of ‘neighborhood vignettes’ to be featured on Weichert Realtors’ Web site for customers to get a picture of the cities in which they were considering moving to. Those dynamic videos successfully portrayed the personality of various towns.

TurnHere’s latest partnership with Audi, and its distribution through Facebook, affirms the brand’s consistently quality productions.


Related companies, investors and entrepreneurs

Thumb_317_turnhere
TurnHere, Inc.
Startup/Business
Description: TurnHere, Inc., produces Internet video for a variety of businesses across the globe including media, real estate, small businesses, trav...

Related news


blog comments powered by Disqus
Find your friends' startup new!
Vator is more valuable if you know who's here.
Discover who has a startup and help their success by following their progress!

Featured Stories

Latest company news bites on Vator

BuildingLayer - Nick Such (Co-founder and CEO)
BuildingLayer co-founder and Chief Scientist, John Kiffmeyer, is a Featured Engineer this week on EEWeb http://www.eeweb.com/spotlight/interview-with-john-p.-kiffmeyer
See more
AllowanceTree CEO named Today's Entrepreneur by Vator: http://vator.tv/news/2012-05-25-todays-entrepreneur-arnie-benn
See more
Cognitive Code Corporation - Mimi Chen (Co-Founder and President)
Shotfarm - Lee Syrjanen (Development and Channel Marketing Manager)
Why Does SEO Take So Long? http://bit.ly/JYWEbG
See more