What am I Missy


What Am I Missy? Episode 28

Distress brings opportunity; Stick to what you're good at; Be cool and use Smule

Innovation series by Meliza Solan Surdi
August 1, 2009 | Comments (5)
Short URL: http://vator.tv/n/9b8

During times of distress, great startups often emerge. Hewlett-Packard rose up at the end of the depression and FedEx was born during the oil crisis. Recently, tiny Airbnb came to be. During the "no-money-to-pay-the-rent crisis, the founders started renting out extra space to travelers on a budget. The big lesson learned is that difficult times often lead to opportunity. 

See:Travel the world with Airbnb

So John Battelle has some lessons and advice. The founder of Federated Media, Industry Standard, and the author of "The Search" tells entrepreneurs to sell as little of the company as possible.Batelle also preaches to admit what you are not good at and realize what you are good at.

See: John Battelle on conversational marketing

This episode is brought to you by our sponsor Smule, the creators of  iPhone applications like Ocarina, has a cool "Feel the Love" contest running. Users who have Leaf Trombone can register to win $500 at http://www.smule.com/. You just need to sign-up, and get as much love from your friends as possible.  They can listen to your registered performance, and send you love using Leaf Trombone or Leaf Trombone Lite- which is free!   Whoever gets the most love wins! 

See: Smule.com for details

Related companies, investors and entrepreneurs

Federated Media
Description: At FM, we believe that the best conversations are those where all parties are engaged, informed, and valued. Working with our marketing a...
Description: Smule develops interactive sonic applications for the iPhone and other technology platforms.   Smule is developing the new sonic net...
Description: Airbnb.com is the “Ebay of space.” The online marketplace allows anyone from private residents to commercial properties to re...

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Lorenzo Carver
Lorenzo Carver, on August 3, 2009

These shows keep getting better! Thanks for another great episode.

Michael Edwards, on August 3, 2009

Hey Missy, love the production quality on the show, it keeps getting better. Keep it up!

Rene M
Rene M, on August 4, 2009


I love the background on the video. It seems welcoming and that can draw attention even further to your audience. Indeed during distress starup are emerge. America was also emerge during distress such as the great depression and hopefully during these tough times. We will be back on top!

Kevin Rivers, on August 6, 2009

Hey Meliza!

Very great show! This is virtually where the world is going to. In times of stress and recession, it is innovation and new startups that reels in the full-time consumers, creating more opportunities. :)

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