StartupNation releases "Success" calculator

The free online assessment gives business owners a glimpse into their future.


Financial trends and news by Matt Bowman
June 10, 2009 | Comments (5)
Short URL: http://vator.tv/n/8c9

1436

 The venture capital industry is shrinking, and, if this morning's  report by the Kauffman Foundation is accurate, total VC investment will need to drop to half its current size to produce competitive returns.

That means a lot of startups will be cut off from the VC money tree . So how do you know if you’re company is headed for the compost heap?

To help with the prognosis, StartupNation, a site that offers advice and networking for entrepreneurs, released today what it’s calling the “Odds of Success Calculator.” Just plug in answers to eight questions, and the calculator will tell you your chances of survival.

In some ways, it's similar to YouNoodle Scores, a feature on YouNoodle that is a quantitative measurement of a startup's impact and importance based on buzz, traction and activity.

Based on data gathered by EquityNet, which develops software for risk analysis of private businesses, the StartupNation calculator takes into account eight risk factors: amount of capital invested, difficulty in raising more funds, cash flow status, degree of business planning, target market growth rate, management experience and industry experience.

Eight questions isn't much, and the gimmick probably reveals more about the state of the industry than about the fate any given company (half the Web page is taken up with legal disclaimers). It will likely entice many entrepreneurs, who’ll be automatically opting in to receive emails from Startup Nation.

Not a bad way to build your marketing list. The calcluator is sponsored by VerticalResponse, a provider of on-demand email marketing, online surveys, and direct mail solutions for small business.

It may also draw business to EquityNet, which touts a proprietary Risk Quantification System that analyzes 30 important business variables like sector and industry age and compares them to data about the fate of one-time startups to generate a more robust probability of success.

The calculator probably won’t tell entrepreneurs too much they didn’t already know, but encouraging CEOs to take a hard look at their risk factors may not be such a bad idea. As the VC-powered industry gets ready for a pruning, entrepreneurs will want to know what side of the shears they're likely to be on.

5 comments

Comment_gbg
Rich Sloan, 243 days ago
To keep your use of the Odds of Success Calculator from being a gimmick, we strongly recommend people pay close attention to the results that are emailed to them (which actually is the primary motivation of asking for an email address). In those results is a list of factors that increased and decreased the odds of success. Each factor is provided along with a description of how and why it has an impact and along with the explanations, linked resources are recommended to increase your odds of success. A "gimmick" with serious substance and value.

Login to reply Rich


Bambi Francisco
Bambi Francisco, 243 days ago
I think a Success Calculator is very useful. Rich: How do you think it differs from YouNoodle's score on startups?

Login to reply Bambi


Matt Bowman
Matt Bowman, 243 days ago
Rich, "valuable gimmick"--that's fair. The feedback &amp, resources are more substantive than one at first suspects. Branded content, which is what I'd call this, is an emerging genre with many failed experiments, but the Calculator has what most don't: a good mix of value and hook.

Login to reply Matt


Comment_gbg
Rich Sloan, 243 days ago
Thanks for the additional perspective, Matt. A lot of folks refer to this as the "value exchange". We hope we've struck the balance.

Login to reply Rich


Comment_gbg
Rich Sloan, 243 days ago
Hey, Bambi. Hope all's well. We still need to do those co-hosted vids! I will forward a link to this blog post to EquityNet (our partner as linked in Matt's original blog entry) and invite them to distinguish our approach vis-a-vis YouNoodle's.

Login to reply Rich


Contribute to
If you are a thought leader, create your own channel and distribute your voice to our news partners.

Latest company updates on Vator.tv

Smaato Inc.'s data was edited about 1 hour ago
Smaato Inc.'s data was edited about 2 hours ago
Smaato Inc.'s data was edited about 2 hours ago
Yield Software, Inc. was featured in a article: "Social media marketing, Part 3" about 2 hours ago
Outline a strategy and an objective See more
Rentcycle - Tim Hyer (Founder)
Greetings from The Rental Show in Orlando, FL! Day 1 exceeded expectations. I think the rental ...
See more about 6 hours ago, 2 thumbs up
© 2010 Vator, Inc.