The wine flows at Wine 2.0 at Crushpad

Wine 2.0's Smoke Wallin gives me the background on the methodology behind the competition

Entrepreneur interview by Bambi Francisco Roizen
April 4, 2009
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This week, we wrapped up the Wine 2.0/Vator competition, which sought the top wine startup, incorporating new technologies. We're announcing the winners this Monday. 

On Thursday night, I met up with J. Smoke Wallin at the Wine 2.0 party held at Crushpad this Thursday, to get an idea of the competition standings, and to showcase the methodology behind the rankings.

As you'll see from the video, it was a very festive event. While my visit was partly to catch up with Wallin, it was also to check out the party and the wines. The Coral Mustang Tempranillo was on the top of my list, as far as wines go.

So, here's how the startups of the Wine 2.0 competition were ranked by judges. They were given a score between 1 and 5 for 1) Business idea 2) Business plan 3) Competitive advantage 4) Presentation 5) Team. 

"Being a good MBA, I can't just vote on something," said Wallin. "I have to have a process."

A company could potentially earn 25 votes from the judges. Then those votes combined with the popular vote were divided by the number of judges. Thank you to the judges: Heidi Roizen, founder of Skinny Songs, former partner at Mobius Venture Capital; Richard Rosenblatt, CEO, Demand Media; Bowen Osbourn, M&A, Demand Media; Gary Vaynerchuk, star of Wine Library TV, Alan Citron, executive at Buzznet and J. Smoke Wallin, chairman of Wine 2.0, for their votes and feedback.

Thank you to all the contestants. Here are the top 10, based on votes.


Curiosk Marketing Solutions, Multineer Magazine, Vinobilla, Vinogusto,, WomenWine

VintageGraphs, Drync, Snooth and Wine to Water.

Check in on Monday for the winner.

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