I am excited to use this womans products in conjunction with 'pitchengine.' Nothing like a short debunker to validate your gut feeling. :)

Well said. It seems that marketing is too often considered something that you do, that there is a procedure, a step-by-step recipe, that one follows to create an impression on a target market. All you have to do is know the steps, and execute them, and Voila, you are successful! Right? I think it is sometimes overlooked that marketing (in whatever form) is simply communicating something of value - hopefully in an interesting way - that successfully communicates your message. It is as much art as science, and the rules of the game are constantly changing. That's also what makes it such an interesting topic!