Mobile Internet and video viewing ramps up

16% of mobile phone users in the U.S. accessed the Internet (30-day time frame)


Technology trends and news by Bambi Francisco Roizen
July 9, 2008 | Comments (2)
Short URL: http://vator.tv/n/2dd

5

 A report that may seem somewhat surprising shows that the U.S. leads in mobile Internet penetration. According to the just-released Nielsen Mobile report (See embedded report below), 16% of mobile phone users, or 40 million people, in the U.S. accessed the Internet (based on a 30-day time frame). This is up from 22.4 million in July 2006. The 16% accessing the Internet via their phones puts the U.S. above the U.K., at 13% and Italy, at 12%. 

Moreover, in yet another report on viewing habits on TV, Internet and mobile usage, released by Nielsen, people are spending 3 hours and 15 minutes a month watching videos on their cell phones. This compares to 2 hours watching video on the computer. 

Other findings from the Nielsen Mobile report are:

There were 254 million mobile phone subscribers in the U.S. in the first quarter 2008, according to CTIA.

57% of the 254 million U.S. subscribers were data users, meaning they accessed the Internet or sent text messages

37% of mobile users paid to access the Internet, either as part of subscription or transactionally

Mobile Internet use accounted for $1.7 billion in revenue in the first quarter of this year, putting it on a higher run-rate than the $5 billion for all of 2007.

 

 


Nielsen Mobile doc - Get more Information Technology

2 comments

Bradly Couch
Bradly Couch, on July 11, 2008
LOL Bambi, I thought you meant "newsroom" the physical place where your videos are produced. Ha, now that's funny! (crawls out of hole red with embarrassment) I'll say that the newsroom looks as fabulous as your wardrobe does in every show :) GREAT JOB!

Login to reply Bradly


Bambi Francisco Roizen
Bambi Francisco Roizen, on July 11, 2008
Glad you like it. I think it's better organized.

Login to reply Bambi


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