Aggregate Knowledge CEO Paul Martino tells Vator.tv's Bambi Francisco how the site's Pique Discovery Network is helping online advertisers and publishers get their content or ads in front of consumers who are predisposed to want to view them but are not sure what they're looking for.

The startup says that its technology puts 1 billion content and advertising placements in front of 100 million users every month.

Martino, on his fourth startup, shared the lessons he learned as an entrepreneur in this earlier interview.