Nihal Mehta, co-founder and CEO of Buzzd, the real-time mobile search service, says part of being passionate about your idea is being a user of the product or service you're trying to create.

Buzzd is his third startup, but the first for which he's taken venture capital investment. The company just closed its Series A round, which he talked about in this earlier interview.

Mehta says that since funding for good ideas is "a commodity" he chose his investors based on what they can do besides writing a check.

The company, which was a finalist in a competition for mobile startups sponsored by Nokia, has a group of executives who are veterans in either building or selling mobile services to a young demographic.

"Our whole team has experience in mobile," Mehta says.